Where to find hyperlocal content for Facebook in minutes

Are you struggling to find information to share on your Facebook business page …

Why you should be creating hyperlocal content online

Venturing into the online arena and creating content can be scary for many real estate agents. “Where do I start? What type of content do I create? What do I say?” All of these are valid questions. …

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plan…

Want to be a hyperlocal content specialist? Get serious about stats, incubation strategy

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plan…

Tips for real estate specialization: Hyperlocal content, volunteering and sponsorships tap into the human element

Congratulations! You’ve decided to become a specialist. Real estate is about location, location, location, so it’s unsurprising that most specializing agents choose to become an “expert” in their neighborhood of choice. However, if you’re new in the business, choosing a specialty can be an extremely daunting task. …