Unleashing innovation on the homeseller

Watch Zillow Group COO Amy Bohutinsky and Brad Inman discuss how Zillow Instant Offers is changing the game for homesellers and Zillow’s plans for the future.  …

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voicemail asking if I would call her to help her list her home, but then she said, “But I see that you are not with a local company, so you might not be a good fit.” …

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voicemail asking if I would call her to help her list her home, but then she said, “But I see that you are not with a local company, so you might not be a good fit.” …

From this moment on, nothing will be the same in real estate

The thick tension around recent announcements speaks volumes to their heft. Only when something is truly disruptive or threatening do people flip out. A major industry firestorm is raging since Zillow launched Instant Offers, like nothing I have seen i…

What’s driving real estate’s home listing shortage?

“Inventory,” “low inventory,” “multiple offers,” “low,” “high,” “strong,” “new” — those words paint a clear picture of an unbalanced housing market, one where buyers are competing for too-few homes for sale. One major contributing factor to the state …

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal …

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal …

Why homesellers demand better than a shaky real estate labyrinth

Waiting in a grocery line a few weeks back, I stood behind a woman as she wrote a check. Scary. In the wire fraud age, consider the risk of giving up your name, address, bank routing and account numbers on a piece of paper passed around like a sex work…

How to save a real estate deal when clients play hardball

A real estate deal is rife with umpteen deal disaster scenarios, every one worse than the next. But the real question is — how do agents revive a transaction that is on life support and about to flatline …

Should real estate agents discount their commission if a seller finds the buyer?

Aaron Wittenstein sometimes cuts his commission by a quarter or more if a seller client brings an unrepresented buyer to the closing table …