5 steps to prep a show-ready listing every time

What can sellers do to make a positive and memorable first impression on buyers and agents? What can they do to eliminate (or at least tame) the scrutiny and instead inspire buyers to visualize a future in the home?

10 little extras homesellers love but don’t expect

When you’re a listing agent, you have one clear goal — sell your clients’ home as quickly and for as much money as possible. But let’s be honest, only doing that will get the job done, but it won’t necessarily ensure your place in the real estate hall of fame.

10 little extras homesellers love but don’t expect

When you’re a listing agent, you have one clear goal — sell your clients’ home as quickly and for as much money as possible. But let’s be honest, only doing that will get the job done, but it won’t necessarily ensure your place in the real estate hall of fame.

5 tips for getting a home offer close to asking price

The higher the offer, the better — for both you and your client. Unfortunately, a combination of optimism on the part of the seller and shrewd negotiating tactics on the part of the buyer (and their buyer’s agent) make it unlikely that you’ll get your client’s asking price.

Unleashing innovation on the homeseller

Watch Zillow Group COO Amy Bohutinsky and Brad Inman discuss how Zillow Instant Offers is changing the game for homesellers and Zillow’s plans for the future.  …

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voicemail asking if I would call her to help her list her home, but then she said, “But I see that you are not with a local company, so you might not be a good fit.” …

Do sellers need a local real estate agent? Dispelling a common myth

The other day, I got a call from a potential seller. She left me a voicemail asking if I would call her to help her list her home, but then she said, “But I see that you are not with a local company, so you might not be a good fit.” …

From this moment on, nothing will be the same in real estate

The thick tension around recent announcements speaks volumes to their heft. Only when something is truly disruptive or threatening do people flip out. A major industry firestorm is raging since Zillow launched Instant Offers, like nothing I have seen i…

What’s driving real estate’s home listing shortage?

“Inventory,” “low inventory,” “multiple offers,” “low,” “high,” “strong,” “new” — those words paint a clear picture of an unbalanced housing market, one where buyers are competing for too-few homes for sale. One major contributing factor to the state …

Neither luxury nor total gut job: 4 ways to honor the in-between home

Our listing descriptions, presentations and attitudes have caused a shift in consumer behavior where it seems nothing less than modern, turnkey and flawless will do. Here are four ways to reverse course and get back to the heart of the deal …