Why ‘for sale by millennial’ is the future of the industry

The ludicrous interest rates of the 1980s, the real estate crash of the late 2000s, and now, the newest conundrum for real estate agents — millennials. Bloggers can’t sneeze without publishing a new article on the subject. Each five-step guide …

3 ‘Rs’ of chasing real estate leads

Last week, one homeowner took her story to the local press after receiving an estimated 75-100 calls from agents looking to sell her home based on information they received about her former expired listing. Which raises the question, how far is too far…

Tales of Izzy: reinforcing ideal customer care in real estate

The life lessons I learned in that time have been priceless. Last summer my son and I rescued Izzy from a local shelter, and I recently realized that she is the perfect analogy for the lessons I have learned about customer/client care.

Survey says: Time is right to buy a home, especially for millennials

Noticed an influx of clients thinking about buying a home? You’re not alone; buyer confidence is on the rise, according to a recent survey by TD Bank. The third annual TD Bank Mortgage Service Index, released today, asked a national group of 1,450 cons…

Debunking 6 myths about IDX

The ubiquity of embedded IDX (Internet data exchange) widgets is something that can’t be ignored. The traditional agent website and its visitor search experience are almost always tied to some type of embedded IDX widget, which has been the industry’s …

‘Old’ reasons to buy a home that are still valid

Hindsight is 20-20, as they always say. About four years ago, I read a Wall Street Journal article, “10 Reasons to Buy a Home,” in which the author, Brett Arends, proclaimed, “Enough with the gloom and doom about homeownership.” …

5 tips for capturing clients who research you online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of their time online. …

5 tips for capturing clients who research you online

The way today’s buyers conduct their search for a home has completely changed. No longer are they spending their days driving from neighborhood to neighborhood searching for open house and for-sale signs; instead they are spending the majority of their time online. …

7 hidden reasons buyers will hate your home

If you’ve shown many homes, you might have noticed that some homebuyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible …

Strategies for getting hesitant homeowners off the fence and on the market

Are homeowners hesitant to enter the market? Real estate agents are finding that they seem to be, and there are two big reasons. The first being that the news of low inventory of homes for sale is making headlines, and many sellers wonder where they wi…