5 surprising luxury real estate marketing mysteries unraveled

Luxury real estate agents around the world try to unravel the mystery of marketing high-end real estate. Truth be told, there is no mystery. Here’s how you do it — plain and simple …

How luxury real estate agents can connect with the top 1%

Luxury real estate always has its admirers and those willing to invest in the market. This upscale sector is consistently popular with the UHNWI (ultra high-net-worth individual) category including the globe’s wealthiest people. This group controls a s…

Survey highlights agents’ influence on clients’ mortgage lender selection

Real estate agents are great at referring clients to their lender partners — and that’s a good thing, because fielding mortgage-related questions from homebuyers seems to make them a bit nervous, according to a recent survey by government-sponsored en…

What do wealthy homebuyers desire the most?

The Luxury Portfolio 2016 Global Report notes that 2017 should be a seller’s market in luxury real estate. Almost one-quarter of the U.S. affluent will want to buy high-end property, but just 18% are looking to sell their luxury homes …

Home ownership costs in Leesburg, Loudoun VA

A Cost to Consider Homeownership, part of the American Dream: a home of your own where you can feel safe, raise your family, share with your friends and enjoy life. The benefits are easily recognizable but maintenance is just a real and should be considered. Property taxes and insurance are two of the largest expenses… Read More

17 ways successful luxury agents prepare for the global market

Real estate company campaigns are designed to reach the ever-increasing sector of luxury sales, including properties worth $1 million and beyond. The goal is to be a leader in the luxury real estate market …

5 ideas to help find your buyer’s dream house on a budget

You just signed on new clients who are looking to purchase a house. They might be first-time buyers or just not be in the best place financially. They get their pre-approval from the mortgage company and — yikes. It’s going to be a tough one …

Meet the newest trend in wealth: The miIlennipreneur

Recently, Scorpio Partnership coined a new term — millennipreneurs — for a group who is making a significant impact on the luxury real estate market. Scorpio Partnership led the 2016 BNP Paribas Global Entrepreneur Report — a study of 2,600 entrepre…

Luxury real estate and the stock market — a surprising discovery

The correlation between stocks and upscale property sales is not just a passing trend. This connection appears to be a constant in the modern market. …

How luxury agents should approach marketing to millennials

Affluent buyers in all age groups make a significant impact on the luxury real estate market. At present, however, millennials have heightened momentum. The YouGov 2016 Affluent Perspective Global Study notes that millennials, as well as the 400,000 we…