How to use social good to boost your business

Relola, the San Francisco Bay Area-based property marketing platform, is a dog-friendly office, so it’s not entirely surprising that a mastiff puppy who needed eye surgery came up during a brainstorming session — which led to a new way of leveraging s…

Rise in homeowner equity continues to stabilize housing market

Every quarter, the U.S. Federal Reserve releases its report regarding the Financial Accounts of the United States. Although this is a very lengthy and detailed analysis, it does contain some interesting statistics on housing. The particular “nuggets” that I look for relate to the total value of residential real estate, mortgage debt and, rather importantly, details regarding homeowner equity …

How high home prices in China affect you

Increasingly, the answer is that they buy real estate in markets like yours across the United States, which is their most popular destination for real estate investment. China’s high home prices are creating opportunities for agents in the …

Why mobile apps make home shopping easier

Imagine driving to the airport. Getting there early is ideal — having time to unwind before the flight, stroll around the airport, maybe buy a magazine or two. To do this, one would need to chart the most efficient way to get there with time to spare …

Homebuyers report positive experiences, request better online resources

Despite today’s time-consuming lending process, more than 70 percent of the 1,300 homeowners surveyed in this year’s fourth annual TD Bank Mortgage Service Index rated their most recent buying experience as “very good” or “excellent,” an increase of ne…

Why you need an investment-savvy agent on your team

Real estate investors often overlook the role a partnership with a real estate agent can do for them in their quest for investment property transactions. These investors will do their own research, seek out opportunities and then find a real estate age…

3 ways to market like it’s 1999

In a world consumed with new media — including social platforms, mobile news, streaming music services and 24-hour, hyper-specialized TV stations — the ways to market to potential clients have become more and more fragmented and targeted …

How USPS plans to change snail mail marketing

Beta testing is live with over 67,000 participants, and the USPS hopes that its new service, which scans incoming mail pieces into a daily email, will unlock hidden marketing opportunities for businesses striving to connect with consumers through the s…

The future of home showings is virtual reality

Mr. and Mrs. Smith make their way to the family room where two black virtual reality (VR) headsets await. Roger greets them both in the virtual realm and explains he has set aside 10 homes for them to experience. The Smiths are eager to get started …

5 areas of real estate that technology will revolutionize

Technology has already changed or automated many of the individual real estate sale process segments; at this point, all an outside competitor has to do is to tie them together into one advanced system — initiating a whole new model of selling real es…