5 tips for making listing videos that actually work

Real estate agents have incredible access to a variety of marketing tools that — if used effectively — can elevate their overall property marketing plan to the next level. It’s no secret that as a society, we are moving steadfast toward video usage to communicate anything and everything.

Marketing to millennials: What agents need to know

Millennials make up the largest generation in U.S. history, roughly 20 percent larger than the baby boomer generation and 30 percent larger than Generation X. As a real estate professional, this should be music to your ears …

4 tips for choosing the right database administration expert for you

The internet has completely revolutionized how people interact with each other. Whether you want to talk to friends half a world away or simply sell your old sofa, you can do that without leaving your house. However, this does not mean you have to do e…

What online dating teaches agents about marketing a home

Technology has revolutionized the way we buy and sell real estate — but just like any marketing tool ever used since the dawn of time, there are best practices and not-so-best practices to employ. Real estate is so often just like dating, and the ways…

Improving curb appeal may be easiest for Fla., Ca. homesellers

How often do you run into a situation where home sellers are reluctant to update their landscaping? It’s probably more often that you’d like. Updating landscaping and improving curb appeal of a home gives prospective homebuyers an immediate positive im…

Podcast: Beverly Hills’ Sally Forster Jones on agent superstardom

We’re joined today by Sally Forster Jones, president of John Aaroe International Luxury Properties in Beverly Hills. She has the 9th-ranked team in the nation by the Wall Street Journal Real Trends for total sales volume …

9 ways to cut the noise and laser focus on being productive

The truth is, we find the time to do what we want to do. It’s not enough to say that something is a priority, our actions must show that something is our priority. If building a real estate business is a priority for you, then you need to challenge yourself and look at what you are doing throughout the day, every day …

How Joshua Smith generates 1,200 leads per month on Facebook

Phoenix mega-agent and team leader Joshua Smith shares how his team generates 1,200 leads per month on Facebook using free posts and $2-$3 per click ads.

Consumers are used to being dazzled. How do you compare?

“The House that Jack Built” was an antique British poem I heard countless times growing up. The point of the poem was less about home construction and more about connectedness. “This is the woman who milked the cow with the crumpled horn, that tossed the dog, that worried the cat, that killed the rat, that ate the cheese, that lay in the house that Jack built.” …

What a millennial needs to become a first-time homebuyer

I’m a 32-year-old future homebuyer. I’m finally ready to put down roots and buy a house in my hometown just outside of St. Louis with my boyfriend — but not for another year as to get our financial house in order. I’m moving back to Missouri from Nort…