3 steps to working with Chinese homebuyers

The magic number is $28 billion — that is the amount of money that Chinese spent in the U.S. real estate market in 2014. And even more interesting is the anticipation that this sum is just the beginning of a larger wave. Experts indicate that China is…

Infographic: What agents should know about digital homebuyers

With all of the information available on the Internet for homebuyers, they need a trusted guide such as a Realtor to get them through the homebuying process …

4 reasons to focus your energy on Generation X

When it comes to housing in 2015, all eyes are on Generation Y — otherwise known as millennials. If you’re ignoring Gen X, however, you may be missing a vital opportunity for your business …

Why lending standards won’t get better

Of all the players still on the field today — lenders, politicians, regulators, brokers, GSEs — young homebuyers are the only innocent ones. They were in high school or grammar school when the bubble burst, and today’s first-time buyers are paying th…

InsideMaps 3-D home of the week

Situated in a quiet hillside neighborhood, walking distance from renowned Stanford University, 770 Santa Ynez St. features a distinctive soft blue exterior with darker-toned timbering in the gables, designed by influential architect Birge Clark in 1924…

3-D showcase of the week

This stunning, classic home is nestled at the top of Forest Heights in Portland, Oregon. The interior has been outfitted with almost $500,000 in upgrades, including high-end finishes and an exquisite attention to detail which sets it apart from surroun…

March sales show the market is right for movin’ on up

Not only were March sales stronger than they have been in 18 months, this year’s market looks to be the best move-up market the real estate economy has seen in a long time. Sales are strongest in the mid-to-upper price tiers, igniting what could be a b…

Why ‘for sale by millennial’ is the future of the industry

The ludicrous interest rates of the 1980s, the real estate crash of the late 2000s, and now, the newest conundrum for real estate agents — millennials. Bloggers can’t sneeze without publishing a new article on the subject. Each five-step guide …

3 ‘Rs’ of chasing real estate leads

Last week, one homeowner took her story to the local press after receiving an estimated 75-100 calls from agents looking to sell her home based on information they received about her former expired listing. Which raises the question, how far is too far…

Tales of Izzy: reinforcing ideal customer care in real estate

The life lessons I learned in that time have been priceless. Last summer my son and I rescued Izzy from a local shelter, and I recently realized that she is the perfect analogy for the lessons I have learned about customer/client care.