5 steps to prep a show-ready listing every time

What can sellers do to make a positive and memorable first impression on buyers and agents? What can they do to eliminate (or at least tame) the scrutiny and instead inspire buyers to visualize a future in the home?

Home-Buying Millennials Face Fresh Set of Struggles

Across ages, buyers are contending with a frenzied market—but for millennials, the challenges are different than in generations past, according to a new report by Trulia. An astounding 98 percent of home-buying millennials surveyed for the report are being kept out of the market, with barriers including credit (cited by 26 percent of millennials), a […]

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Are Buyers Stretched Too Thin?

With a nationwide inventory shortage, home prices are spiking, spurring bidding wars in tough-to-negotiate sellers’ markets—and yet, these conditions are not dissuading buyers from throwing their hat in the ring, even if that means stretching themselves thin to reach that homeownership goal. According to a CoreLogic study completed for The Wall Street Journal, around one […]

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Buyers Flocking to ‘Harshest’ Market Yet

The climate is gradually moving toward spring-like temperatures…but it is burning up in housing, with prices rising 8 percent year-over-year, according to a new realtor.com® report. The climb in March sent the median list price to $280,000—above the prior record $275,000 from July 2017. Based on data from realtor.com, there were 1.29 million March listings […]

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Buyers Flocking to ‘Harshest’ Market Yet

The climate is gradually moving toward spring-like temperatures…but it is burning up in housing, with prices rising 8 percent year-over-year, according to a new realtor.com® report. The climb in March sent the median list price to $280,000—above the prior record $275,000 from July 2017. Based on data from realtor.com, there were 1.29 million March listings […]

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Is the Economy Fostering Optimism in Real Estate? Not Yet

Confidence in the economy is high, but optimism about ownership is not, according to the National Association of REALTORS® (NAR). The amount of buyers who are confident about their prospects shrank to 68 percent in NAR’s quarterly Housing Opportunities and Market Experience (HOME) survey, a decline from 72 percent last quarter. Fifty-five percent of renters […]

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Which markets are most popular for millennial homebuyers?

We all know that the millennials are going to be the largest cohort of homebuyers for quite some time to come. It’s no wonder then that researchers are devoting significant time to determining where they are buying now and where they will buy in the fu…

Buyers Have High Hopes for Spring

Getting Equipped to Win Buyers are flocking to the market this spring, with high hopes even as they face a frenzy of multiple-offer situations, according to new realtor.com® research. Currently, inventory is down 8.5 percent year-over-year. In addition to the buyers out in droves for the first time, many have been on the hunt for […]

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Video offer letter covering ‘Our House’ wins home bidding war in Berkeley

And so the buyer Natan Kuchar, who also records music videos for children on YouTube under the username Mr. Palindrome, decided to upload a rendition of “Our House” by folk band Crosby, Stills, Nash & Young …

Across All Buyers, Millennials Have the Most Purchases

In housing, generations intersect regularly. Who’s downsizing? Who’s driving the market? Who’s trading up? The generation impressing on the market most today? Millennials, according to the 2018 Home Buyer and Seller Generational Trends study, recently released by the National Association of REALTORS® (NAR). Millennials are accounting for 36 percent of purchases, ahead of baby boomers […]

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