Why today’s buyers will win the long-term game — even after a market shift

In this tale of two homebuyers — one who sold at the bottom of the market, and one who bought — we look at what happens when a homebuyer decides to play the long-term game and why we must teach our clients the long-term benefits of owning a home and locking in a mortgage payment that is affordable.

Facing a tough co-op board? 4 tips to help your clients get that apartment

Do the boards of co-operative apartment buildings relax their guidelines when the market gets tougher? The answer is no, but that doesn’t mean you can’t help your buyers better their chances of getting approved.

In ‘Healthy Shift,’ More Homeowners on Board With Selling

Are homeowners warming up? With prices rapidly rising, homeowners have been reluctant to sell, fearful of being unable to afford another home—a catch-22, because inventory is limited as it is, and compounded further when homes are kept off the market. Now, their confidence is growing, according to the latest National Association of REALTORS® (NAR) Housing […]

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Buyers Lured to Midwest: Realtor.com

Buyers are eyeing the Midwest, where, compared to the coasts, there are more practical prices, according to the latest ranking by realtor.com®. July’s hottest housing markets, based on days on market and online views, were: 1. Midland, Texas Age of Inventory (Median): 29 days 2. Fort Wayne, Ind. Age of Inventory (Median): 34 days 3. […]

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5 steps for creating a zen-like transaction for your buyers

During her time navigating Denver’s bustling real estate industry, Jill Schafer has learned a few tricks to make the buying and selling process as seamless as possible. Here are her top five insights to help reduce homebuyer stress.

Forget a Garage—Buyers Won’t Budge on High-Rated Schools

Buyers have their eyes on schools, and with the irrefutable link between the quality of schools and values, a district with high ratings trumps all—even coveted features of a home, according to a new realtor.com® survey. To get into their desired district, 78 percent of the homebuyers surveyed had to let go of something on […]

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Down, but Not Out: Buyers See Some Success

Against discouragingly inadequate inventory and high prices, buyers are finding a way, according to a new survey. Fifty-one percent of homebuyers did not pay above asking price, despite concerns over multiple-offer scenarios, 42 percent made one or two offers, at most, and 34 percent were “unfazed” by the increases in prices and rates, according to […]

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For millennials, it’s all about finding the right neighborhood ‘vibe’

Does the traditional tidy cape with the white picket fence on a tree-lined street still constitute the American homebuyer’s dream? Ally Homes surveyed consumers to find out.

The 5 most important things I’ve learned during my decade in real estate

Launching a housing startup in 2008, in the shadow of the housing crisis, wasn’t for the faint of heart. Just ask Rob Chrane of Down Payment Resource and Greg Robertson of Cloud CMA.

6 tips for snagging buyers with your Facebook ads

Strong homebuyer demand has homes flying off the market faster than ever. In fact, 44 percent sell in less than a month. To catch buyers’ attention and make sales in this fast-paced market, you have to make sure your Facebook ads speak to exactly what …