Financial Wellness Starts Now!

NAR PULSE—The National Association of REALTORS® proudly introduces the Center for REALTOR® Financial Wellness, a new online resource designed specifically to help all REALTORS®—no matter age, industry experience or amount of wealth—navigate financial planning and prepare for retirement. Encourage your agents to log in to www.FinancialWellness.realtor and start navigating their financial security—one goal at a […]

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A Powerful New NAR Marketing Guide

NAR PULSE—Complete your “Little Book” Series with the “The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS®” from the REALTOR® Store. Filled with over 120 tips, philosophies and dos and don’ts, this is the perfect guide to help your brand stand out from the crowd. Visit www.store.realtor/LOB to purchase your copy […]

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Gen Z—The Next Wave of Consumer Game Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials—managing considerable debt. Yet, simultaneously, they’re gaining traction as the next consumer powerhouse, representing billions of dollars for retailers and more. Regarded as the most diverse and […]

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One Size Does Not Fit All: Excelling in the Home Warranty Market

In the following interview, Tim Haynes, president of American Home Shield® (AHS®), talks about meeting the unique needs of today’s consumer, improving the customer experience, and how one size does not fit all when it comes to home warranties. Real Estate magazine: Please tell us a little bit about your history. Tim Haynes: I first […]

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What does a home warranty cover?

A home warranty company’s primary goal is to make your clients feel secure and protected in their new purchase. It’s scary to buy a home and not know the state of the systems and appliances inside. A home warranty can provide that peace of mind and pro…

Buyers: What’s Trending in 2017

A few key trends may hold the answers and provide some important insights for your business. For one, both millennials and baby boomers could be your biggest buyers. Interesting trends are taking shape across homebuyers. No longer is the sweet spot only in the middle-aged target. As more 25- to 34-year-olds enter the job market […]

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With American Home Shield®, All Systems Are Go

NAR PULSE—A home warranty offer is available to members of the National Association of REALTORS® (NAR) from American Home Shield®. Coverage now includes the same features previously only available as part of a real estate transaction. As always, NAR members enjoy a $50 savings through NAR’s REALTOR Benefits® Program. Learn more. Are You Reaching Millennials […]

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How to Prepare Yourself for Becoming a Landlord

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: 10 Easy Home Improvements to Make on your Fixer Upper Brighten Up Your Kid’s Bedroom with ‘Beauty and the Beast’-Inspired Decor Mortgage Credit’s More Crunched Than in 2001—Here’s Why If you own some property that you are […]

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Luxury for Less with Avis®

NAR PULSE—Your agents can add luxury to their next road trip or client home tour. Enjoy up to 10 percent off base rates on Avis® Signature Series vehicles through April 3. See offer for details. Avis® is a proud partner in the REALTOR Benefits® Program, offering vehicle discounts year-round to NAR members. Start saving. Savings […]

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What is a home warranty?

In this week’s video, Peter Lorimer of PLG Estates breaks down a home warranty and what exactly one entails …