How to market a listing from staging to social media

Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers.

10 questions your luxe home stager better be able to answer upfront

When hiring a luxury stager for your property, the first step is to review several stagers. Here are 10 questions any home-staging pro should be able to answer on the spot.

10 tips for making small rooms look bigger

Keeping these 10 principles in mind when you stage your next small space guarantees you’ll create a room with an appearance and personality that far exceed its measurements.

Staging vs. decorating: How to explain the difference to sellers

Most real estate agents today acknowledge that, in the majority of cases, staging a listing makes it sell faster and for more money. So agents swear by staging especially for pricier properties (and, according to a 2017 NAR study 38 percent of agents s…

How to have the home staging conversation with your sellers

Listing agents have to work through a plethora of situations and have many uncomfortable conversations with a variety of homesellers. Ideally, sellers rely on their agent’s advice to update and declutter their homes before they go on the market …

No budget, no problem: 5 home staging hacks that barely cost a thing

Staging a home on a budget isn’t as hard as you may think. There are many things you can do to when staging a home that cost little or no money, and these things can bring a huge return on investment …

NAR report shows staging gets homes off the market

Inventory is low, which means most listings are selling faster than ever. But there are still some outliers — homes that, for whatever reason, can’t attract a serious buyer. According to The National Association of Realtors (NAR), the tipping point may come from a splash of paint and some carefully placed furniture; these additions can make any house feel like the perfect home …

REALTORS®: Home Staging Cuts Time on Market

Home staging offers a distinct advantage for sellers: a speedy sale. Sixty-two percent of sellers’ agents believe staging a home cuts down the time it spends on-market, with the majority believing it “greatly” reduces the window, according to the new 2017 Profile of Home Staging from the National Association of REALTORS® (NAR). Seventy-seven percent of […]

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How to stage a home on a budget

A few simple tweaks can increase your home’s selling price by hundreds, or even thousands, of dollars. Use these guidelines to stage your home effectively so that you get the best possible price on your house …

The Paint Colors That Sell—and the Ones That Don’t

Paint colors play a crucial role in successfully selling a home, having the power to influence a homebuyer’s decision to make an offer or move on—and the best colors, according to a new Zillow analysis, are blues and grays. Homes with bathrooms that have soft blue walls (e.g., periwinkle, powder blue), specifically, sold for $5,440 […]

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