Staging vs. decorating: How to explain the difference to sellers

Most real estate agents today acknowledge that, in the majority of cases, staging a listing makes it sell faster and for more money. So agents swear by staging especially for pricier properties (and, according to a 2017 NAR study 38 percent of agents s…

How to have the home staging conversation with your sellers

Listing agents have to work through a plethora of situations and have many uncomfortable conversations with a variety of homesellers. Ideally, sellers rely on their agent’s advice to update and declutter their homes before they go on the market …

No budget, no problem: 5 home staging hacks that barely cost a thing

Staging a home on a budget isn’t as hard as you may think. There are many things you can do to when staging a home that cost little or no money, and these things can bring a huge return on investment …

NAR report shows staging gets homes off the market

Inventory is low, which means most listings are selling faster than ever. But there are still some outliers — homes that, for whatever reason, can’t attract a serious buyer. According to The National Association of Realtors (NAR), the tipping point may come from a splash of paint and some carefully placed furniture; these additions can make any house feel like the perfect home …

REALTORS®: Home Staging Cuts Time on Market

Home staging offers a distinct advantage for sellers: a speedy sale. Sixty-two percent of sellers’ agents believe staging a home cuts down the time it spends on-market, with the majority believing it “greatly” reduces the window, according to the new 2017 Profile of Home Staging from the National Association of REALTORS® (NAR). Seventy-seven percent of […]

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How to stage a home on a budget

A few simple tweaks can increase your home’s selling price by hundreds, or even thousands, of dollars. Use these guidelines to stage your home effectively so that you get the best possible price on your house …

The Paint Colors That Sell—and the Ones That Don’t

Paint colors play a crucial role in successfully selling a home, having the power to influence a homebuyer’s decision to make an offer or move on—and the best colors, according to a new Zillow analysis, are blues and grays. Homes with bathrooms that have soft blue walls (e.g., periwinkle, powder blue), specifically, sold for $5,440 […]

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Proof that consumers still don’t understand the value of staging

Every once in a while, real estate professionals get a sneak peek into how consumers really feel about staging — and agents in general. This happened to me a couple of days ago as I was perusing a former client’s Facebook feed. This person clearly understood the importance of what her agent was telling her, but I can’t say the same for several of her friends …

10 things your home stager better know

Contract signed, marketing plan created, photographer scheduled — now what? Hire a professional stager, of course. According to the National Association of Realtors 2015 “Profile of Home Staging” survey, over 81 percent of buyers find it easier to vis…

10 unspoken rules every homeseller should know

You’ve been thinking about selling your home. How hard can it be? You just clean the house, take some pictures and put them up online. That’s all it takes, right? Not quite, but you knew that. Here’s what you don’t know but should as a future homeseller …