How a federal interest rate hike impacts mortgage rates

When the Federal Reserve announces a change in interest rates, it makes headlines. But does the federal interest rate directly impact your mortgage rate? See what Windermere’s Chief Economist, Matthew Gardner has to say …

Podcast: Greg Harrelson on the true meaning of extraordinary

If we already know we can, then to me, that’s ordinary, not extraordinary. Every single one of us can assess ourselves and our capabilities. When we know that we can do things, we usually go ahead and take on a challenge — knowing full well that we are capable of overcoming that challenge. That’s ordinary …

11 starter tips for becoming a neighborhood expert

As a new agent business strategist, I get asked this question all the time: “How do I specialize in (insert neighborhood here) when the neighborhood is so hot?” My response: It’s doable if you put in the time and stay consistent …

Podcast: Make money with broker price opinions now

Broker price opinions (BPOs) are an incredible tool for success in the marketplace. While other agents in your office are turning their noses up at the nominal compensation, they are missing a goldmine …

5 tips for making listing videos that actually work

Real estate agents have incredible access to a variety of marketing tools that — if used effectively — can elevate their overall property marketing plan to the next level. It’s no secret that as a society, we are moving steadfast toward video usage to communicate anything and everything.

Marketing to millennials: What agents need to know

Millennials make up the largest generation in U.S. history, roughly 20 percent larger than the baby boomer generation and 30 percent larger than Generation X. As a real estate professional, this should be music to your ears …

Luxury real estate: Portrait of an international homebuyer

The most prolific foreign homebuyer is an ultra high net worth (UHNW) individual — and they are buying luxury real estate. The UHNW designation means that they have assets of at least $30 million. The group’s purchasing activity is fueled by specific …

4 tips for choosing the right database administration expert for you

The internet has completely revolutionized how people interact with each other. Whether you want to talk to friends half a world away or simply sell your old sofa, you can do that without leaving your house. However, this does not mean you have to do e…

What online dating teaches agents about marketing a home

Technology has revolutionized the way we buy and sell real estate — but just like any marketing tool ever used since the dawn of time, there are best practices and not-so-best practices to employ. Real estate is so often just like dating, and the ways…

Podcast: Beverly Hills’ Sally Forster Jones on agent superstardom

We’re joined today by Sally Forster Jones, president of John Aaroe International Luxury Properties in Beverly Hills. She has the 9th-ranked team in the nation by the Wall Street Journal Real Trends for total sales volume …