5 personality traits that make a listing agent successful

This article is the second in our series on the findings of the recent scientific study my company conducted on the personalities of top performers in a variety of real estate roles. Here’s what we found concerning the role of listing agents and what c…

Why ‘for sale by millennial’ is the future of the industry

The ludicrous interest rates of the 1980s, the real estate crash of the late 2000s, and now, the newest conundrum for real estate agents — millennials. Bloggers can’t sneeze without publishing a new article on the subject. Each five-step guide …

3 ‘Rs’ of chasing real estate leads

Last week, one homeowner took her story to the local press after receiving an estimated 75-100 calls from agents looking to sell her home based on information they received about her former expired listing. Which raises the question, how far is too far…

How to pull off successful event marketing in real estate

There’s something magical about face-to-face marketing and about getting potential buyers to experience a home. One of the things that has increased in popularity is event marketing. What is event marketing? …

8 ‘extras’ that help sell a house

There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers…

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? Scouting out solutions to improve the flow of your daily operations does not need to be complicated. Try out these easy “hacks” to remove a client-related stress from your workday …

8 ‘extras’ that help sell a house

There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers…

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

5 reasons your sellers are looking for another agent

Your reputation earned you the client, but are you sure you can keep them? These days many sellers are coming down with cases of the wandering eye. …