5 reasons your sellers are looking for another agent

Your reputation earned you the client, but are you sure you can keep them? These days many sellers are coming down with cases of the wandering eye. …

Use this clever little trick to win BIG with paid real estate advertising

A lot of people get intimidated by the idea of paying money for Web traffic. I understand the dilemma. Obviously, every real estate professional wants their business website to have a greater influence and attract more attention online, but it’s not always easy to spend your hard-earned cash on something that isn’t “guaranteed” to generate more revenue for your business …

Strategies for getting hesitant homeowners off the fence and on the market

Are homeowners hesitant to enter the market? Real estate agents are finding that they seem to be, and there are two big reasons. The first being that the news of low inventory of homes for sale is making headlines, and many sellers wonder where they wi…

Achieving maximum return on investment with video: Target specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they would use their agent again. Yet, in spite of these good intentions, more than 70 percent can’t recall their agent’s name within a year of closing …

Branding, buyers and bad photos: 3 more reasons open houses excel at selling real estate

In my last post I made the statement that agents who do not believe in open houses may just be lazy. I hope I did not offend too may readers out there. Moving on with my list of the top five reasons to do an open house this weekend, I will pick up at N…

Going to a listing appointment is like being an actor: Be comfortable, confident and rehearsed

After talking with several real estate brokers over the years, I’ve noticed that most of them don’t have an actual listing presentation. Of course, they go in with their CMA that all of us have, but that’s it! I have tried to figure out why on earth yo…

2 big reasons to market your real estate listings using open houses

Do public open houses have a place in real estate these days when buyers can get so much information from photo galleries, floor plans and online mapping tools? Do public open houses benefit the seller or are they just a tool for the agent to get more …

A career in sales means putting customer relationships first, ego last

The allure of being your own boss, setting your own hours, deciding which clients to take and having an endless income stream is incredibly intoxicating. In fact, those are probably just a few reasons why many people dive into the …

New rules for jumbo loans, qualified residential mortgages could make homebuying more costly in 2014

On Jan. 1, 2014, a new provision in the Dodd-Frank Wall Street Reform and Consumer Protection Act goes into effect. The “qualified residential mortgage,” or QRM, may have far-reaching effects that will lessen the number of people who ultimately can …

5 ways to exceed your ultrawealthy sellers’ expectations

You’re about to go on a listing appointment for a multimillion-dollar property. What expectations will the sellers have and how will you meet them? Most luxury clients expect much more from their agent than just posting pretty pictures of their …