5 marketing mistakes you should stop making now

I know from my various attempts at being small business owner (hot sauce extraordinaire, freelance reporter and marketing consultant) — it’s hard. It’s a balancing act to fit in everything including the paperwork and client needs, and then there are those vital activities that feed your business. That’s right; I’m talking about marketing — particularly the marketing mistakes you need to stop making now. …

5 ways to step up your game in 2016

The beginning of a new year is a critical time for real estate agents as they look ahead to what the year might bring. It’s an opportunity to analyze past performance, make goals and set concrete plans to realize those real estate business goals. …

How to quickly improve curb appeal in 2016

People often say that you never get a second chance to make a first impression, and that couldn’t be more true for curb appeal in real estate. The minute that for-sale sign goes up, your listing is under scrutiny by more than just potential homebuyers….

5 reasons niche sites are bad for SEO and your brand

As an SEO adviser to the real estate industry, I am asked or come across questions about niche sites all too often. The main questions are, “Should I start a niche site?” or “What niche should I target?” The allure to this marketing tactic is real. The…

Video listing of the day: Point Roberts

Soak in the sun, enjoy aquatic activities and experience breathtaking sunsets at this Point Roberts retreat presented by Brazen Sotheby’s International Realty. Through the entryway into the main part of the home, you will encounter an open and flowing …

Video listing of the day: La Jolla oceanfront

This rare classic La Jolla oceanfront home evokes a roaring ’20s era feel à la The Great Gatsby and is listed by Willis Allen Real Estate. Most importantly, this oceanfront site was one of the first chosen when the Lower Hermosa neighborhood was developed …

What’s your unique value proposition?

For many years — nearly a century, in fact — real estate agents based their unique value proposition on being gatekeepers to listing data. Without an agent, sellers could not get their homes in front of a wide audience, and buyers could not efficient…

Video listing of the day: Ski-in/ski-out

This home’s rugged mountain exterior and elaborate stonework are complemented by a warm, European country interior, boasting post-and-beam construction and an inviting floor plan. …

3-D home of the day: Penthouse in the sky

Floor-to-ceiling windows throughout the home give panoramic views of the urban landscape and Grand River below. The upper floor boasts your very own fitness facility containing a live wall of plants, built by Harder and Warner Nursery …

3-D home of the day: Expansive Atlanta golf course estate

The fun doesn’t stop on the links. This smart home — with cutting-edge audio, visuals and security — also has a billiard room, a media room, an entertainment area and a patio, not to mention the luxurious living and dining rooms.