How micro-targeting can laser focus your real estate marketing

We now have more information at our fingertips than ever before, and it is time we started using it to elevate the effectiveness of our craft as agents …

Where the Best Markets Are for Homebuyers and Sellers

Home sellers have more bargaining chips in today’s market—they profited an average 21 percent on sales in 2016—but in some areas, the tables have turned in favor of homebuyers. The strongest seller’s markets, according to a new report by Zillow, are clustered in California, while the strongest buyer’s markets dot the East Coast. “The overall […]

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A Feel-Good Outlook for Incomes—and Housing

Americans are seeing a bright spot in their paychecks, and their housing prospects. The share of those surveyed in Fannie Mae’s recent Home Purchase Sentiment Index® (HPSI) who reported “significantly higher household income” in 2016 increased five points to 15 percent in January, while the share of those who reported it is “a good time […]

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ReferralExchange Takes the Work Out of Cross-Country Transactions

When Moneta, Va., broker Steve Drake with Lyons Team REALTORS® and his siblings made the decision to help their mom sell the family home—located across the country in Washington State—Drake turned to ReferralExchange to get the job done. A decision he looks back on with no regrets, Drake goes on to say it’s a practice […]

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Post-Election Housing Sentiment: Too Soon to Tell?

Too soon to tell? More Americans expect home prices to rise, according to Fannie Mae’s recently released Home Purchase Sentiment Index® (HPSI)—but that expectation is likely muddled by the charged election atmosphere, which has resulted in opposing attitudes toward housing. The amount of Americans who said home prices will rise increased four points to 35 […]

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5 surprising luxury real estate marketing mysteries unraveled

Luxury real estate agents around the world try to unravel the mystery of marketing high-end real estate. Truth be told, there is no mystery. Here’s how you do it — plain and simple …

How luxury real estate agents can connect with the top 1%

Luxury real estate always has its admirers and those willing to invest in the market. This upscale sector is consistently popular with the UHNWI (ultra high-net-worth individual) category including the globe’s wealthiest people. This group controls a s…

What do wealthy homebuyers desire the most?

The Luxury Portfolio 2016 Global Report notes that 2017 should be a seller’s market in luxury real estate. Almost one-quarter of the U.S. affluent will want to buy high-end property, but just 18% are looking to sell their luxury homes …

Home ownership costs in Leesburg, Loudoun VA

A Cost to Consider Homeownership, part of the American Dream: a home of your own where you can feel safe, raise your family, share with your friends and enjoy life. The benefits are easily recognizable but maintenance is just a real and should be considered. Property taxes and insurance are two of the largest expenses… Read More

17 ways successful luxury agents prepare for the global market

Real estate company campaigns are designed to reach the ever-increasing sector of luxury sales, including properties worth $1 million and beyond. The goal is to be a leader in the luxury real estate market …