How to pull off successful event marketing in real estate

There’s something magical about face-to-face marketing and about getting potential buyers to experience a home. One of the things that has increased in popularity is event marketing. What is event marketing? …

8 ‘extras’ that help sell a house

There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers…

Real estate customer service hacks to save your sanity

On a scale of 1 to 10, how would you rate your customer service? Scouting out solutions to improve the flow of your daily operations does not need to be complicated. Try out these easy “hacks” to remove a client-related stress from your workday …

8 ‘extras’ that help sell a house

There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining high-resolution photos, featuring homes online, designing professional property fliers…

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

5 reasons your sellers are looking for another agent

Your reputation earned you the client, but are you sure you can keep them? These days many sellers are coming down with cases of the wandering eye. …

Use this clever little trick to win BIG with paid real estate advertising

A lot of people get intimidated by the idea of paying money for Web traffic. I understand the dilemma. Obviously, every real estate professional wants their business website to have a greater influence and attract more attention online, but it’s not always easy to spend your hard-earned cash on something that isn’t “guaranteed” to generate more revenue for your business …

Strategies for getting hesitant homeowners off the fence and on the market

Are homeowners hesitant to enter the market? Real estate agents are finding that they seem to be, and there are two big reasons. The first being that the news of low inventory of homes for sale is making headlines, and many sellers wonder where they wi…

Achieving maximum return on investment with video: Target specific stages in the homebuying lifecycle

How often do your past clients call when they’re ready to buy or sell a home? I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent homebuyers say they would use their agent again. Yet, in spite of these good intentions, more than 70 percent can’t recall their agent’s name within a year of closing …