5 opportunities to use Facebook for lead generation

As real estate agents, we invest a lot of time and money trying to convince people to buy what we’re selling. Unbeknownst to many realtors, there are hundreds of potential home buyers in the untapped well that is Facebook …

The difference between property value and depreciation — explained

Before working in real estate, I worked as systems consultant at one of the big accounting firms. Although I never worked as an accountant or earned a CPA, I had to know accounting for designing systems …

Economic Gains Spark Confidence in Buying, Selling

Economic gains have sparked confidence in home-buying and -selling, with 80 percent of those surveyed in the National Association of REALTORS® (NAR) Housing Opportunities and Market Experience (HOME) survey believing now is a good time to buy and 69 percent believing now is a good time to sell—an outlook carried over from optimism about the […]

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Surprise! The 10 Best Cities to Sell a House

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ at blog.rismedia.com: These 10 Housing Markets Are Getting Hot Hot Hot Step Back in Time to the Record-Setting ‘Serenissima’ Want Denzel Washington as Your Neighbor? Check Out This Colonial Mansion in Beverly Park Whether it’s your first house or your […]

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Gen X Homeowners Make Comeback after Coming Up in the Crash

Homeowners in Generation X are making a comeback after coming up in the housing crash, according to the National Association of REALTORS® (NAR) recently released Home Buyer and Seller Generational Trends study for 2017. More Gen X homeowners—who were most dogged by the downturn—are set to sell this year, having regained enough equity lost in […]

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Americans More Confident in Housing Than Ever Before

Americans are more confident about their housing prospects than ever before, with more believing now is “a good time” to buy or sell a home, according to the just-released Fannie Mae Home Purchase Sentiment Index® (HPSI), which hit high point after high point in February. “The latest post-election surge in optimism puts the HPSI at […]

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Spring Home-Buying Season Gets an Early Start

Housing is set to smash records in February, with realtor.com® forecasting both the fewest days on market since the recession and the month’s highest list prices—an early start to the spring home-buying season, says realtor.com Chief Economist Jonathan Smoke. “The spring buying season is off to a booming start,” Smoke says. “Not only is the […]

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How micro-targeting can laser focus your real estate marketing

We now have more information at our fingertips than ever before, and it is time we started using it to elevate the effectiveness of our craft as agents …

Where the Best Markets Are for Homebuyers and Sellers

Home sellers have more bargaining chips in today’s market—they profited an average 21 percent on sales in 2016—but in some areas, the tables have turned in favor of homebuyers. The strongest seller’s markets, according to a new report by Zillow, are clustered in California, while the strongest buyer’s markets dot the East Coast. “The overall […]

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A Feel-Good Outlook for Incomes—and Housing

Americans are seeing a bright spot in their paychecks, and their housing prospects. The share of those surveyed in Fannie Mae’s recent Home Purchase Sentiment Index® (HPSI) who reported “significantly higher household income” in 2016 increased five points to 15 percent in January, while the share of those who reported it is “a good time […]

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