What do Realtors really want from their MLS?

As most of you know, there were some changes made at NAR about the whole MLS of choice deal. Because I don’t think that’s a huge thing, although events could prove me wrong, I’ll skip it and move on to this: NAR MLS consolidation resources …

Zillow: A study of market positioning

In a very crowded and confusing marketplace, defining who you are and what you represent to your customers has to be summed up with a single thought — by them, not you. This is your “position” in the marketplace. The way you outwardly portray yourself…

Brokers: Prepare your agents for today’s online homebuyers

I arrived at the open house to find cars piled up in the cul-de-sac before I had even put up the open house sign. We asked every person as they entered the open house, did you come because you saw the signs or did you see the home online …