The Inman Weekender, August 18-19, 2018

The week’s top real estate industry stories, and practical advice to use this weekend.

The Inman Weekender, August 11-12, 2018

The week’s top real estate industry stories, and practical advice to use this weekend.

The insider clickbait secrets for real estate marketing on steroids

What makes a reader click on an ad, or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally — now, so can you …

Opinion: Is Zillow becoming a brokerage?

Disruption and innovation abound in today’s real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines — and social media threads — as a thre…

Real estate communication 101: Less is more

Whether you’re posting on Facebook, tweeting, emailing, negotiating or communicating with potential customers, the new rule for effective communication is “Less is more.” …