The scariest listing ever: A tale of two agents

We reached out to ask real estate agents around the country about their scariest listings ever. Here’s the story of two New York City agents who took a risk showing a townhouse at night despite the owner’s warning.

5 Halloween marketing tricks that’ll treat you to loads of referrals

By taking advantage of the Halloween festivities, you’ll be able to tap into the fun and get a little word-of-mouth marketing going before everyone is consumed with the holiday season. Here are five hacks that’ll get your real estate business some buzz.

5 Halloween marketing tricks that’ll treat you to loads of referrals

By taking advantage of the Halloween festivities, you’ll be able to tap into the fun and get a little word-of-mouth marketing going before everyone is consumed with the holiday season. Here are five hacks that’ll get your real estate business some buzz.

Opendoor will hand out pumpkins to people who download its app

The well-funded homebuying startup is hosting an extravagant Halloween bash tomorrow, Sunday, October 14, in one of its Phoenix-area homes-for-sale featuring the “world’s first-ever in-home pumpkin patch,” complete with 750 pumpkins representing the 75…

How nine Newport Beach real estate agents won Halloween

The people on Balboa Island in Newport Beach, Calif. got a nice surprise on Halloween morning as a band of nine real estate agents walked around the town as a greek goddess, a colonial-era soldier, a unicorn, an elf and fish with a cape …

How real estate agents are using Halloween to market historical homes

What comes to your mind when you think of a historical home? The antique finishes and features, the charming interior and decor, or all of the scary things that may have happened in that property long ago …

7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun! …

San Francisco: The Sweet Spot for Trick-or-Treaters

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Jeff Bezos May Seek HQ2 Close to Home Home Haunted? No Problem, New Survey Shows Answering the Call: HomeSmart CEO Pilots Irma Rescue Mission The annual Trick-or-Treat Index from Zillow puts San Francisco in the sweet spot: No. 1 […]

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58% of people would live with a ghost

In September, realtor.com conducted a Haunted Real Estate survey where 1,000 respondents shared their opinions on living in a home with a “few extra guests.” Thirty-three percent of buyers said they were completely fine with living in a haunted house, …

Trick or treat: 7 scary good Halloween marketing hacks

Don’t be a ghoul this Halloween and overlook one of the best marketing opportunities of the year for real estate agents. Here are some fresh ideas and hacks that’ll make an impact and assure your remembrance after trick-or-treating fades to black …