How nine Newport Beach real estate agents won Halloween

The people on Balboa Island in Newport Beach, Calif. got a nice surprise on Halloween morning as a band of nine real estate agents walked around the town as a greek goddess, a colonial-era soldier, a unicorn, an elf and fish with a cape …

How real estate agents are using Halloween to market historical homes

What comes to your mind when you think of a historical home? The antique finishes and features, the charming interior and decor, or all of the scary things that may have happened in that property long ago …

7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent “tricks” that’ll “treat” your clients to something fun! …

San Francisco: The Sweet Spot for Trick-or-Treaters

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Jeff Bezos May Seek HQ2 Close to Home Home Haunted? No Problem, New Survey Shows Answering the Call: HomeSmart CEO Pilots Irma Rescue Mission The annual Trick-or-Treat Index from Zillow puts San Francisco in the sweet spot: No. 1 […]

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58% of people would live with a ghost

In September, realtor.com conducted a Haunted Real Estate survey where 1,000 respondents shared their opinions on living in a home with a “few extra guests.” Thirty-three percent of buyers said they were completely fine with living in a haunted house, …

Trick or treat: 7 scary good Halloween marketing hacks

Don’t be a ghoul this Halloween and overlook one of the best marketing opportunities of the year for real estate agents. Here are some fresh ideas and hacks that’ll make an impact and assure your remembrance after trick-or-treating fades to black …

Podcast: Halloween prospecting — no tricks, just treats

Let’s face it, for most agents, Halloween is the holiday that signifies the slow march to the end of the year — and usually the end of any real work. Pretty soon cars will be disappearing from brokers’ parking lots faster than you can say: “Trick or t…

Philadelphia named best city for trick-or-treating by Zillow

You’re bound to get more Kit-Kats than candy corn in the City of Brotherly Love, according to Zillow’s 2016 Trick-or-Treat Index. The index, which identifies the best cities and neighborhoods for our little ghosts and goblins, is based on home values, …

The horrific homes of haunted Hollywood

Norman Bates, Michael Myers, Leatherface: These are some of the most well-known horror film characters in Hollywood, but you need more than a maniacal protagonist to set the mood. Real estate often plays a big role in creating the horror film experience. Here’s a look at some of the iconic homes that have had audiences screaming for decades — some of which may be on the market today! Warning: If horror movies aren’t your thing, and you haven’t seen some of these films, there may be spoilers ahead …

Halloween costumes for real estate agents

Need a quick costume for your Halloween party this weekend? No worries, The Broke Agent has come through in a clutch with this list of ensembles for the occasion. Of course, your non-real estate friends might not get it, but that’s on them. …