‘This blows my mind’: Agents balk at return of Zillow unvetted leads

A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low.

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the real estate tech giant’s Premier Agent conference in Las Vegas.

Zillow announces new leadership roles for husband-wife duo

The husband-and-wife duo who founded Buyfolio, before it was gobbled up by Streeteasy in 2012, are set to take on new roles at Zillow Group, the company announced Monday. 

Zillow breaks into lead referral business

The new pilot program, which launches in Florida under Premier Broker, will allow brokerages to generate leads with no upfront costs.

Zillow’s new presidents and promotions show it’s serious about Instant Offers

Zillow has appointed Jeremy Wacksman as its first president and Arik Prawer as president of its Homes division, both in key roles overseeing the growth of Zillow Instant Offers, the portal’s year-old program to give homesellers an instant cash offer on…

Zillow’s other big announcement: higher quality leads for Premier Agents

Zillow Group this month plans to roll out new updates to its Premier Agent program that will now filter quality leads directly to agents 24/7, the Seattle-based company announced.

Everything you need to know about Zillow Instant Offers

What happened in the real estate industry this week was preceded by a long drum roll, delivered to the beat of massive funding rounds for direct homebuyers, disrupted music and transportation industries, the infiltration of convenience into every aspec…

CBO Greg Schwartz on Zillow Instant Offers: ‘We come in peace’

Some on social media are speculating that this product is anti-agent. That’s simply not true. Our bacon and eggs come from serving the industry: 70 percent of our revenue is from working with more than 80,000 agents, teams and brokers who advertise with Zillow Group …

Opendoor vs. Zillow Instant Offers: Who wins?

Zillow Group is testing a new service that looks a lot like Opendoor. Sellers can use “Zillow Instant Offers” to get a bid on their property within 24 hours, and if they choose to accept it, close in as little as a week …

Zillow Group’s Premier Agent app now takes in leads from competitors

Zillow Group today released several new features for its Premier Agent app that the company hopes will help agents manage their leads more effectively …