How location-based marketing led us to Pokémon Go for real estate

Pokemon Go is the hottest mobile gaming app on the market, and it only came out in July in the United States. In addition to shattering records for users, downloads and participation, it heralds some major progress in the fields of technologies surroun…

How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, bo…

The overlooked weak link in real estate safety

In recent years, a series of horrific headlines shined a light on the serious issue of safety for real estate agents. Like most things in life, as time passed after each tragedy, we seem to go back to our regular routines without investing the time and…

Why mobile apps make home shopping easier

Imagine driving to the airport. Getting there early is ideal — having time to unwind before the flight, stroll around the airport, maybe buy a magazine or two. To do this, one would need to chart the most efficient way to get there with time to spare …

Could the Supreme Court put an end to open house signs?

Open house signs dot the sidewalks on a weekend morning — it’s a sight of familiarity for our clients and our businesses. Based on a recent legal ruling, those signs might disappear in short order. That’s unless Realtor associations nationwide step up…

3 apps to prepare sellers for D-Day

Clutter is the homeseller’s seemingly innocent but conniving mortal enemy to selling in the least amount of time for the most money. “Over 140 million people over the age of 50 years old are now facing the overwhelming task of downsizing and handling a…

Why mobile admin is the next big thing

Recent developments have cemented the fact that a mobile-first” strategy for real estate is a business edict — not an option. Mobile-first is effectively the mobile experience from a brokerage or agent’s primary website …

Why IDX is the future of mobile search

Today, this is just about the worst thing that can happen to potential buyers. They drive by a listing and see the yard sign, but their app says the home isn’t for sale.

Or worse, they see a sold sign on a listing that shows “available” on their mobile app. The yard sign says one thing, their Zillow app says something else: Is the home for sale, sold or not? People dislike it when technology wastes their time …

8 simple should-haves when choosing a real estate app developer

The appeal of the business card is clear, you want to put something in people’s hands to help them contact you. In my last article, I talked about personalized apps that could replace agent business cards as a marketing tool. You want your name, number…

5 ways to stay safe when meeting potential buyers

For more than 10 years, the National Association of Realtors (NAR) has designated September as National Realtor Safety Month. But the need for real estate agents to be aware of safety issues on the job is more critical than ever …