How to defend your online reputation

There’s a difference between reviews and testimonials, and the distinction is important. Find out why and how to respond to, learn from and keep it classy with negative online reviews.

Online reviews: 5 critical questions agents ask

When it comes to online agent reviews, the same set of questions has popped up for years. It seems prudent, and hopefully helpful, to address some of those questions here.

Imagine hands-free computing for real estate

Voice recognition technology and a new generation of wearables will transform the way we buy and sell property.

Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find the answers they want.

Vacasa properties are now bookable through Google

A new integration between the rental management company and the search giant will allow Vacasa properties to show up in Google searches and maps of hotels.

7 strategies for generating better buyer leads for your listings

If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan.

KW releases ‘app store’ for agent tech tools

Keller Williams announced Monday it is releasing KW Marketplace, its proprietary “app store,” into the general KW Labs community, allowing agents to start using the platform in its testing phase.

‘Hey, Google. Find me a real estate agent.’

True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews. At Homesnap, our assumption last year was that the above statement was true.

A Mark Zuckerberg-linked firm is scooping up scores of apartments

Iconiq has reportedly purchased more than 1,600 apartments in Seattle, Los Angeles and Denver.

Zillow is the real estate industry — period

Just as Google is to search, Facebook is to social and Amazon is to e-commerce, Zillow is to real estate.