NAR in talks with Google on broker links, postpones vote

The National Association of Realtors is in talks with Google to improve broker website rankings on the popular search engine.

What does the end of Google Plus mean for real estate agents?

What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why.

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing.

The smart-home showdown is on

KB Home is rolling out a new smart-home model powered by Google technology in response to the Amazon-powered design recently debuted by Lennar.

Homesnap pairs with Facebook to offer Dynamic Ads to brokerages

Homesnap, a mobile home shopping platform used by agents and brokerages, is launching Facebook’s Dynamic Ads for Real Estate.

4 ways to use Google and your consumer data to drum up business

Henry Williams, senior account manager at Google, gave attendees tips for how to take advantage of CRM data at Inman Connect San Francisco.

How real estate agents would use the Google Duplex voice assistant

Google Duplex can make calls and schedule appointments for you. Real estate agents could use the voice assistant to follow up with leads and more.

What you need to know about Google Neighbourly, a new local recommendations app

The platform, which has some similar features to the U.S.-based social network Nextdoor, is only available in Mumbai — for now.

Top Realty One Group team leaders launch consumer-facing agent performance site

Are you the type of agent who runs open houses to market yourself rather than selling the home? Do you think Zillow is the enemy? Do you have no clue what people are going to see when they Google your name? You might be a traditionalist.

Voiceter Pro says voice-activated real estate search is here to stay

Amazon has found yet another way to connect with the real estate industry — or rather, talk to it. And Voiceter Pro, an app developer for Google Home and Amazon’s Echo, is helping perpetuate the conversation.