Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing.

The smart-home showdown is on

KB Home is rolling out a new smart-home model powered by Google technology in response to the Amazon-powered design recently debuted by Lennar.

Homesnap pairs with Facebook to offer Dynamic Ads to brokerages

Homesnap, a mobile home shopping platform used by agents and brokerages, is launching Facebook’s Dynamic Ads for Real Estate.

4 ways to use Google and your consumer data to drum up business

Henry Williams, senior account manager at Google, gave attendees tips for how to take advantage of CRM data at Inman Connect San Francisco.

How real estate agents would use the Google Duplex voice assistant

Google Duplex can make calls and schedule appointments for you. Real estate agents could use the voice assistant to follow up with leads and more.

What you need to know about Google Neighbourly, a new local recommendations app

The platform, which has some similar features to the U.S.-based social network Nextdoor, is only available in Mumbai — for now.

Top Realty One Group team leaders launch consumer-facing agent performance site

Are you the type of agent who runs open houses to market yourself rather than selling the home? Do you think Zillow is the enemy? Do you have no clue what people are going to see when they Google your name? You might be a traditionalist.

Voiceter Pro says voice-activated real estate search is here to stay

Amazon has found yet another way to connect with the real estate industry — or rather, talk to it. And Voiceter Pro, an app developer for Google Home and Amazon’s Echo, is helping perpetuate the conversation.

Price hike to Google Maps API could hit some brokerages hard

A price hike to Google Maps’ API has real estate professionals worried. The changes to Google Maps’ pricing structure could leave large brokerages paying 1,400 percent more.

Is Gmail’s new ‘confidential mode’ perfect for real estate agents?

Google just debuted a major upgrade to Gmail — and its features could be perfect for real estate. The new Gmail, announced by Google in a blog post Wednesday comes with “confidential mode.” The settings will allow Gmail users to unsend emails, set expiration dates on emails and require a passcode sent via SMS to access an email along with other security features. Confidential mode will also allow email senders to remove the ability for their recipients to forward, copy, download or print messages.