Homesnap debuts Google ads for real estate agents

Real estate tech platform and mobile app Homesnap is adding Google’s suite of products to its advertising offerings across Facebook, Instagram and Waze …

Podcast: 3 essentials agents need to leverage leads

Are you always looking for the easy button? That shiny object that will magically make all your real estate dreams appear? Are you even aware that you’ve been looking for it? You have. It’s in the direct mail piece that you did once and gave up on wh…

Special report: Which digital marketing tactics provide bang for your buck — and which are just a bust

“Blogging, contributing authorship and Instagram combined have opened up doors to more leads and brand awareness than I ever could have imagined.” That’s what one respondent to Inman’s digital marketing survey said; the agent, who’s been working in real estate between five and 10 years, has a typical listing price of $500,000 to $1 million, closes between 15 and 20 transactions a year and estimated that 50 to 75 percent of his clients come from digital marketing efforts …