Berkshire Hathaway HomeServices: Marketing Is a Digital Reimagining of an Enduring Brand

During a 2013 interview held in Omaha, Neb., Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., said the eponymous real estate brand would prosper for years to come. “Berkshire Hathaway wants to be in businesses that are enduring,” he explained. “Real estate brokerages will be around 100 years from now and [Berkshire Hathaway] HomeServices […]

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Berkshire Hathaway HomeServices adds C21 Commonwealth to stable of franchisees

Century 21 Commonwealth, a brokerage with 500 agents in the greater Boston market, has shed its ties to Century 21 to join Berkshire Hathaway HomeServices.

Real Estate’s Forever Brand: Gaining New Insight Into Berkshire Hathaway HomeServices

Gino Blefari, President & CEO, Berkshire Hathaway HomeServices, on location at an exclusive Berkshire Hathaway HomeServices Maui Properties listing—the Kona Peninsula Residence—at Kailua-Kona, Hawaii Editor’s Note: This is the cover story in the August issue of RISMedia’s Real Estate magazine. Berkshire Hathaway HomeServices President and CEO Gino Blefari recently hosted the brand’s Top 50 brokerage […]

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Berkshire Hathaway HomeServices takes its first international step in Berlin

Berkshire Hathaway HomeServices has signed Berlin, Germany-based brokerage Rubina Real Estate as its first global franchisee, it announced this week …

Augmented Intelligence: The Real ‘AI’

Brokerages are placing their bets on Buyside to bring smart data to their agents’ fingertips If there’s a trend dominating headlines and transforming businesses today, it’s predictive analytics. To become more efficient in generating and curating sales leads, the best-in-class predictive tools mine databases to augment the best in human intelligence. Today, society benefits from […]

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Putting New Pins on the Map

Berkshire Hathaway HomeServices Continues to Reach New Markets Berkshire Hathaway HomeServices launched as a network in late 2013—the new home for most Prudential Real Estate franchisees and other brokerages looking for a fresh, distinctive brand. The network has matured nicely in four years, growing to nearly 44,000 agents with a compelling value proposition that continues […]

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Pushing Boundaries to Achieve Success

This past March, 4,000 Berkshire Hathaway HomeServices network members came together for the brand’s 2017 Sales Convention in Phoenix, Ariz., to connect with other affiliates, grow their referral networks, attend educational sessions, gain insight into what’s happening at the brand level and celebrate the accomplishments of their hard-working colleagues. “Sales Convention is a vital time […]

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Warren Buffett’s franchise sees coaching as key to growth

LAS VEGAS — After an expansive 2014, Warren Buffett’s new national real estate franchise, Berkshire Hathaway HomeServices, will employ coaching to help the brand mature and grow. The brand’s new leader, Gino Blefari, outlined the brand’s targets for the year at …

Intero founder Gino Blefari to take charge of Warren Buffett’s real estate franchise business

Earl Lee, the veteran Prudential Real Estate executive who helped launch Warren Buffett’s new real estate franchise brand, Berkshire Hathaway Home Services, will step down as CEO of parent company HSF Affiliates Inc. on Jan. 1 and hand over the …