Augmented Intelligence: The Real ‘AI’

Brokerages are placing their bets on Buyside to bring smart data to their agents’ fingertips If there’s a trend dominating headlines and transforming businesses today, it’s predictive analytics. To become more efficient in generating and curating sales leads, the best-in-class predictive tools mine databases to augment the best in human intelligence. Today, society benefits from […]

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Putting New Pins on the Map

Berkshire Hathaway HomeServices Continues to Reach New Markets Berkshire Hathaway HomeServices launched as a network in late 2013—the new home for most Prudential Real Estate franchisees and other brokerages looking for a fresh, distinctive brand. The network has matured nicely in four years, growing to nearly 44,000 agents with a compelling value proposition that continues […]

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Pushing Boundaries to Achieve Success

This past March, 4,000 Berkshire Hathaway HomeServices network members came together for the brand’s 2017 Sales Convention in Phoenix, Ariz., to connect with other affiliates, grow their referral networks, attend educational sessions, gain insight into what’s happening at the brand level and celebrate the accomplishments of their hard-working colleagues. “Sales Convention is a vital time […]

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Warren Buffett’s franchise sees coaching as key to growth

LAS VEGAS — After an expansive 2014, Warren Buffett’s new national real estate franchise, Berkshire Hathaway HomeServices, will employ coaching to help the brand mature and grow. The brand’s new leader, Gino Blefari, outlined the brand’s targets for the year at …

Intero founder Gino Blefari to take charge of Warren Buffett’s real estate franchise business

Earl Lee, the veteran Prudential Real Estate executive who helped launch Warren Buffett’s new real estate franchise brand, Berkshire Hathaway Home Services, will step down as CEO of parent company HSF Affiliates Inc. on Jan. 1 and hand over the …