The rise of the ‘little-r’ realtor

“Excuse me, what did you say?” When a real estate agent relocates to Atlanta and hears the term, “little r,” for the first time, they are often confused. In truth, wherever they were from, the idea of living in a two-“r” world never crossed their mind …

Podcast: How to get your clients to stop stalling and take action

This week, we are pleased to welcome Cleve Gaddis, the managing partner and broker of Gaddis Partners Re/Max Center in Atlanta. Gaddis’s team is one of the top 10 producing teams in Georgia …

Millennial student debt hurting the housing market, study shows

Student debt is no joke to the economy. A new report shows 46.5 percent of millennials currently own money on student loans, and more than 60 percent of millennial respondents say their monthly student loan bills impact their spending habits “very much…

Election season is always wild in swing states, but so are home prices

Hillary Clinton and Donald Trump will go/went head-to-head for the first time at Hofstra University’s Hempstead campus in New York in the first of three presidential debates. According to a Trulia survey, if Republican presidential nominee Trump wins t…

WalletHub: highest and lowest energy costs by state

Home affordability goes way beyond its listing price, and homeowners need to consider the costs of things like energy before making a purchasing decision. WalletHub’s recently released list of 2016’s Most & Least Energy-Expensive States could impact homebuying choices, measuring states by energy costs, energy consumption, fuel costs and more …

Want to see the brokerage of the future? Think soap

The real estate industry finds itself at a branding crossroads. The traditional franchise template has turned sour. Many agents find the usual “personality-branded” approach of independent brokerages not that helpful to their businesses. In too many instances, an agent’s choice in brokerage affiliation is one between the lesser of two neutrals, neither of which speaks to them directly …

Competition heats up for HGTV’s real estate eye candy contest

Today kicks off HGTV’s annual month-long contest (held on HGTV.com), Ultimate House Hunt, where luxury, real estate porn and HGTV converge for 900,000 viewers to weigh in — or at least that’s how many votes were cast in last year’s contest. The 2015 c…

Why ‘housing refugees’ are on the move

For more than a century, American housing migration patterns followed a familiar trajectory: U.S. homebuyers headed predominantly west to cities such as Los Angeles, San Francisco, San Diego and Seattle, where their families and friends had settled or …

An experiment in branding: the power of a name

It started as an exercise in branding. As we watch a questionable lifestyle brand being packaged as presidential timber, it crystallizes just how much our society has become brand mad. Truth and reality have always taken a back seat on Madison Avenue. …

The state of the McMansion in 2042

This fictional account from 2042 outlines what could be done with McMansions in the future — where real estate, global warming and humanitarianism meet. …