How is Zillow deciding which Premier Agents get Instant Offers leads?

Becky Garcia, an Arizona-based agent with The Garcia Group, and George Laughton, of the Laughton Team, became early adapters of Zillow’s Instant Offers program. Here’s how shrewd business sense and steely focus helped them reap the benefits.

Inside Zillow’s Instant Offers expansion

Zillow is launching its direct-to-consumer homebuying service in Las Vegas Wednesday after strong demand in Phoenix, its first market. And local agents are sharing in the success.