Gary Vaynerchuk, fresh off real estate conference, slams homeownership

Gary Vaynerchuk repeatedly criticized the idea of homeownership and said buying a house is a bad use of capital during a new interview.

6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here’s how to do just that.

Real Estate’s Forever Brand: Gaining New Insight Into Berkshire Hathaway HomeServices

Gino Blefari, President & CEO, Berkshire Hathaway HomeServices, on location at an exclusive Berkshire Hathaway HomeServices Maui Properties listing—the Kona Peninsula Residence—at Kailua-Kona, Hawaii Editor’s Note: This is the cover story in the August issue of RISMedia’s Real Estate magazine. Berkshire Hathaway HomeServices President and CEO Gino Blefari recently hosted the brand’s Top 50 brokerage […]

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17+ must-reads for brand new real estate agents

Reading books, or at least listening to the audio version, is crucial for real estate agents who are trying to improve their careers. In fact, the average CEO reads four to five books a month, while, according to the Huffington Post, 28 percent of Americans have not read a book in the past year.  …

Why millennials should consider real estate as a career

I didn’t intend to get into real estate full time. I was a curious high school kid, prepped to go to college without a clue as to what I wanted to do with my life. I knew that I liked interacting with people. I liked being out and about every day (not stuck in a stuffy office from 9 a.m. to 5 p.m.), and I loved “Million Dollar Listing” and shows on …

Why millennials should consider real estate as a career

I didn’t intend to get into real estate full time. I was a curious high school kid, prepped to go to college without a clue as to what I wanted to do with my life. I knew that I liked interacting with people. I liked being out and about every day (not stuck in a stuffy office from 9 a.m. to 5 p.m.), and I loved “Million Dollar Listing” and shows on …

4 ways Zillow is doing right by agents

Agents and Zillow have been at a standoff for years over the data, and the beef is catching up with consumers. The question remains: Is it professional to bash a search platform without recognizing that it offers benefits to users as well …

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects …

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects …

Think you’ve figured out Snapchat? This guy leased a Malibu house on it for $80,000 per month

Pull out phone. Open Snapchat application. Walk through Malibu house valued at $80,000 per month. Land client. If only all rentals and home sales were that easy …