7 reasons most FSBOs crash and burn

For-sale-by-owners have good intentions, but their knowledge is weak. They simply don’t know what they don’t know. Here are seven reasons FSBOs tend to be unsuccessful — and eventually hire a real estate agent. 

Trying to win over FSBOs? Here’s what works (and what doesn’t)

Here are the best (and worst) ways to respond to the three most common FSBO objections. Find out what works and what hurts when it comes time to close.

Prospecting FSBOs? Don’t do these 4 things

For-sale-by-owners can be a lucrative pillar of lead generation, but they can also be a tightrope walk between gaining a listing and angering a homeseller.

ShowPal is trying to improve for-sale-by-owner model with tech

Iowa-based ShowPal is trying to make for-sale-by-owner deals more successful and more appealing to a broader segment of homeowners.

3 FSBO scripts that are sure to land you an appointment

Most real estate agents find that the biggest hurdle to getting for-sale-by-owner (FSBO) listings is setting appointments. FSBOs don’t want to work with an agent, and they certainly aren’t interested in getting a sales pitch.

8 reasons selling without a real estate agent is a recipe for disaster

Unguided decision-making when handling the single largest transaction someone makes can result in a rocky real estate process with issues that could have been avoided.

11 reasons for sale by owner is a terrible idea

Frank, a smart and tech-savvy Denver homeowner, thought he’d skip the agent commission and sell his house himself. He researched his home’s property value, found a buyer and got the house under contract. It seemed like a done deal.

11 reasons for sale by owner is a terrible idea

Frank, a smart and tech-savvy Denver homeowner, thought he’d skip the agent commission and sell his house himself. He researched his home’s property value, found a buyer and got the house under contract. It seemed like a done deal.

Why you don’t need to use fear tactics to sell your services

As a group, there are definitely a few things real estate professionals, and by that, I mean those of us who sell real estate, should avoid. We don’t need headlines like “8 reasons selling without a real estate agent is a recipe for disaster.”

Agents, stop hating Zillow and embrace it

There are a lot of real estate agents who dislike Zillow because, in many markets, Zillow has all of the listings and then some. Zillow has changed quite a bit over the years. It’s become a valuable resource for buyers, sellers — and their agents. But so many agents stubbornly snub Zillow simply because they don’t like it.