Compass reveals plans for massive expansion, futuristic signage

Compass, the rapidly ascendant real estate technology company, will expand into 10 new markets in an ambitious bid to grab 20 percent of the market share in the 20 largest U.S. cities by 2020, CEO Robert Reffkin vowed at a …

Content, not ‘nontent’: Reimagining real estate signs

We all have that one thing that drives us crazy. Maybe it’s a stubborn buyer. Maybe it’s the car blocking your right turn at a red light. Maybe it’s waiting for the internet to load on a bad Wi-Fi connection. For Winston Welborn, chief design officer a…

Does a for sale sign mean sellers are liable for injuries?

Does a for sale sign in front of a house constitute an invitation to walk around the property — and also imply homeowner liability if someone gets hurt doing just that? That’s what one Colorado woman argued when she slipped and fell on “an uneven part…

Your first year in real estate, from A to Z

So you got your real estate license. Now what? Here’s a guide to help you through your first year as a real estate agent, from A to …

3 big real estate marketing lies that everyone is telling us

It’s hardly news that our industry is filled with dozens of lead generation strategies. We’ve sat on webinars, read the stories and talked about it socially — but apparently, some of the things we’ve heard aren’t necessarily true …

Forget about the signs; focus on customer experience

Today the industry is screaming about a lot of things, but most of them are centered on losing control of the consumer. And, of course, the entrance of others that seem to understand the needs of the consumer better than the industry.

New tech seamlessly ties for-sale signs to listing pages

Homebuyers who stumble upon for-sale signs on properties that strike their fancy often have two ways to learn more about the home: They can tap around on a smart phone to pull up the right listing page or they can call a number on the sign to chat with…