Facebook farming: 3 steps to turning your ‘friends’ into clients

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business …

Establishing a farm: 6 rapport-building moves for real estate agents

New real estate agents have a hard enough time as it is building their confidence in a new career, learning the language of real estate and managing their newly established small business …

4 ways to get yourself kicked out of the neighborhood

Farming and working particular neighborhoods are great ways to develop leads and nurture a steady client base. But often times real estate agents shoot themselves in the foot and manage to alienate themselves from those neighborhoods without even reali…

Need marketing help? Let RAIA do the work for you

For agents who want to take a hands-off approach to their marketing, RAIA will gladly take it over. …

13 pointers to help you learn (and dominate) your area as a new agent

So you’re just getting started in real estate and wondering how to gain traction in a particular area? Here are 13 pointers to help you do it faster, cheaper — and come across as a pro …

13 pointers to help you learn (and dominate) your area as a new agent

So you’re just getting started in real estate and wondering how to gain traction in a particular area? Here are 13 pointers to help you do it faster, cheaper — and come across as a pro …

The culture factor: Why a California broker fired half his agents

Broker-owner Sammer Mudawar likes to joke that he hires millennial agents because he knows they’ll be alive in 10 years. In his mid-30s himself, this straight-talking broker owner of the Re/Max Prestige office in Orange County — which he runs with man…

Podcast: How to achieve farming success using the FedEx model

Can your real estate geographic farming strategy benefit by following the FedEx business model for delivering packages? It worked for real estate agent Kenny Klaus who took what he learned as a delivery driver for FedEx and applied it to his real estat…

3 direct mail essentials that push the envelope

Sending prospecting letters, in the form of direct mail or an email campaign, to people in your farming area can be an effective way to increase name recognition, produce inquiries and attract new clients. As is the case with any marketing, though, you…

Rob Hahn: The path forward for the Realtor association

Can we be honest for a moment? The Realtor association is dying. I don’t think it’s quite dead yet, but it’s on its deathbed with intensive care unit doctors hovering nearby. You can’t see that it’s dying because the numbers appear steady: 1.15 million Realtor members (and growing!), $160 million in dues revenues and tens of millions in lobbying …