Landing pages are out, Facebook Lead Ads are in

If you’re like most real estate agents who run Facebook ads, you’re probably linking each ad to a page on your website. If you’re really serious about your marketing, you might even be using landing pages to capture their contact info …

Landing pages are out, Facebook Lead Ads are in

If you’re like most real estate agents who run Facebook ads, you’re probably linking each ad to a page on your website. If you’re really serious about your marketing, you might even be using landing pages to capture their contact info …

Agent’s Facebook post on Vegas shooting ignites threats, controversy

The agent was running for town council in South Windsor, Connecticut, but has since withdrawn from the race after receiving death threats …

Will digital middlemen become toll booths for real estate agents?

Tech giants like Zillow Group, Facebook and Google are charging increasing fees for access to a growing share of homebuyers and sellers and tipping the scales in favor of agents and teams who can spend big, invest in technology and operate at lower margins. Smaller agents and big brokerages are under rising pressure to keep up …

Give ’em what they want: 3 tips for raking in leads on Facebook

A few posts that advertise your listings, sing your praises or humblebrag about your ability to sell homes is a terrible way to engage your target Facebook audience — and an even worse way to get real estate leads …

Keller Williams branch fires agent over controversial Facebook post

South Dakota Republican State Rep. Lynne Hix-DiSanto, who also worked as a licensed real estate agent, has been fired from Keller Williams Realty Black Hills over a Sept. 7 Facebook post of a meme that depicted protestors being hit by a car …

Can Back At You Media solve your Facebook content needs?

Back At You Media is a social media and online marketing solution that automatically creates and schedules your Facebook content, including listing pages and localized videos.

Facebook farming: 3 steps to turning your ‘friends’ into clients

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business …

To Florida, Love Texas: Agents offer hurricane advice

According to some agents in the area, the store shelves in South Florida are already looking scarce. Miami agent Nick Quay had to evacuate from his island home, and is now sharing traffic updates with his Facebook followers and letting them know where …

How to build (and use) a Facebook Messenger chatbot for real estate

What if you had your own personal assistant who could chat with prospective homebuyers or sellers on Facebook when you’re not at your computer …