5 social media hacks that’ll improve your SEO

In the past, I’ve written about the ways social media can help your search engine rankings, and now I’m back to follow up those insightful and comprehensive observations with five actionable tactics that’ll lead to noticeable improvement in your search…

Agents vs. brokers: How do they spend their marketing budget?

Both real estate agents and brokers are keenly aware of how integral a good marketing plan is for their businesses, but a new report from real estate marketing agency Adwerx and the real estate data company Real Trends finds there are major differences…

Startup YINC launches blockchain-powered home services app

The home services marketplace startup YINC, in the works since 2016, chose an interesting time to launch. The startup made its first publicity push this week, the same week Facebook — the one competitor capable of crushing nearly any startup with its scale — added home services to Facebook Marketplace through partnerships with startups HomeAdvisor, Handy and Porch.

Facebook Marketplace now lets you book home services like cleaning, repair and more

Facebook Marketplace will now let consumers book home servicepeople directly from the website or app, through new partnerships with home service providers HomeAdvisor, Handy and Porch.

4 things every agent should know about creating the perfect social media strategy

In March, Ignite Visibility CEO John Lincoln released “Social Media Marketing: The Movie,” a 45-minute film where 10 social media experts explain how each of the top social media platforms work and share how to find success on each platform as a busine…

Dear Marketing Mastermind: What are the best Facebook and Instagram strategies?

Facebook is all over the news lately, and I have spent the past month or so looking at the controversial social media platform from multiple perspectives. Love it or hate it, many real estate agents and brokers are always looking for new ways to make F…

HUD resumes its investigation into Facebook over discriminatory housing ads

Facebook is under investigation for housing discrimination, again. The Department of Housing and Urban Development (HUD) reopened an investigation into discriminatory housing advertisements on Facebook, according to a report in Gizmodo.

How BHHS Fox & Roach is automating its ‘Coming Soon’ listings

Coming Soon is a feature on Zillow many agents find useful — although they have to pay Zillow thousands of dollars to take advantage. Berkshire Hathaway Home Services, Fox & Roach found a way to bring the feature to all its agents.

10 hidden Facebook features all real estate agents should know

We’ve scoured the social media guides, tracked down the experts and sifted through the flashy add-ons to bring you the top 10 hidden Facebook features, tips and tricks every real estate agent should know in 2018.

ICYMI: Facebook Ads Violate Fair Housing, Alleges Lawsuit

Facebook has made headlines this past year for multiple platform changes, such as a modification of its algorithm to prioritize local news and a new system for rental listings within its Marketplace storefront. Now, the company is under fire for possibly violating the Fair Housing Act, which does not allow bias against color, religion, handicap, […]

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