6 marketing trends real estate agents need to pay attention to in 2018

Top producers watch for marketing trends — and hop on them. In this post, learn what’s trending among successful real estate agents and how you can implement these strategies in your own marketing.

Attract and keep the talent you need to grow your brokerage

Ryan Rodenbeck had a vision for a new kind of real estate brokerage when he founded Spyglass Realty in Austin, Texas, 10 years ago. It was a vision of something bigger than listings, sales and revenue.

Here’s how an online troll ruined a Re/Max’s Realtor’s business over an innocuous Facebook argument

A simple disagreement in the comments of a Facebook post about a viral news story led to a complete stranger destroying the online reputation of Alabama Realtor Monika Glennon, and by her estimates, it cost her nearly $200,000 in business, according to…

Kara Swisher: Facebook has ‘created a monster’ that it struggles to control

Tech platforms are largely unprepared for their enormous responsibility, which will affect every industry, including real estate, Kara Swisher said at ICSF.

Homesnap pairs with Facebook to offer Dynamic Ads to brokerages

Homesnap, a mobile home shopping platform used by agents and brokerages, is launching Facebook’s Dynamic Ads for Real Estate.

Dear Marketing Mastermind: How do you know your marketing is working?

This month’s column is all about finding out how your marketing efforts are being perceived by your audience and getting the most traction.

The essential guide to social media in real estate

When it comes to using social media as a business tool, real estate professionals have an array of strategies, tactics and platforms at their fingertips.

HomePrezzo entering US market with new listing and CMA video features

Australia-based HomePrezzo has updated its video marketing tools with automated listing videos, templates and CRM integrations. The company will announce services in the U.S. at Inman Connect San Francisco 2018.

Survey: How do you use social media for real estate?

Please take a few minutes to answer these survey question for our upcoming “Essential guide to social media,” where we’ll discover the ways agents use social media to improve their businesses and demystify the steps to social media success.

Survey: How do you use social media for real estate?

Please take a few minutes to answer these survey question for our upcoming “Essential guide to social media,” where we’ll discover the ways agents use social media to improve their businesses and demystify the steps to social media success.