How to grab your ideal clients with Facebook’s target audiences

There seems to be some misconceptions about what options advertisers (or agents) have for targeting their ideal audience on Facebook. Everyone seems to know about the basic targeting options: age, income, location, interests, behaviors, etc …

10 things you should know about millennials to reach more prospects

It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born between 1980-1998, make up the largest group of first-time homebuyers at 66 percent, followed by Gen X at 26 percent …

3 tips for nailing your Facebook target audience in real estate

Eight in 10 online Americans use Facebook — a huge opportunity for real estate agents. Here are 3 tips for nailing your Facebook target audience …

Why isn’t my social media working? 7 common mistakes

Wondering why your social media isn’t yielding the results you’ve heard about? You aren’t alone. I would venture to say that 80 percent of real estate agents are asking themselves that very question …

4 easy ways to scope out your real estate competition online

Do you know which real estate agents in your area are using paid advertising, who has thousands of Facebook fans, or who is getting the most organic traffic to their website? If you’re not sure, it’s time to get informed …

4 easy ways to scope out your real estate competition online

Do you know which real estate agents in your area are using paid advertising, who has thousands of Facebook fans, or who is getting the most organic traffic to their website? If you’re not sure, it’s time to get informed …

Up your sales game with geographic marketing

SAN FRANCISCO — Have you ever avoided a call from your sellers because you didn’t know what to say? What else could you possibly tell them about what you are doing to sell their home? On stage at Inman Connect San Francisco, Lindsay Listanski — senio…

9 ways to maximize your Facebook marketing in real estate

SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online. So when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she h…

Facebook unveils first ad product for real estate

Facebook has unveiled its first ad product designed specifically for the real estate industry. “Dynamic Ads for Real Estate” allows a brokerage to advertise relevant listings to Facebook and Instagram users who have previously searched for properties o…

Creating single property websites is a cinch with Rela

Nike doesn’t rely only on Zappos.com to sell its products; so why do real estate agents rely on portals to sell their listings? I’m a firm believer that tools like Rela — which will be featured at ICSF 2017’s Startup Alley — should be in the technolo…