Special Report: How to make online leads work for you

According to our research, online leads drive some portion of sales for over 80 percent of real estate pros, yet it’s more important now than ever to take a targeted and measured approach to digital lead capture and follow-up, as the cost of online leads over the last decade has increased while their return on investment has declined …

5 social media marketing tips for rookie real estate agents

New real estate agents are often told they should have a social media presence. Unfortunately, no one ever seems to know quite what that means or how to choose among the many different options …

Re/Max now offering social media automation tool for agents

Re/Max has launched Social Prompt for Re/Max, a new social media tool created by BombBomb that provides Re/Max affiliates with pre-written “timely, consistent and brand-aligned posts” to be shared on Facebook and other social media platforms …

How to manage Facebook Click-to-Messenger ad leads right

One of the main advantages of Click-to-Messenger ads — compared to traditional landing pages or opt-in forms — is that they allow you to instantly engage a lead on the Facebook Messenger platform …

How to manage Facebook Click-to-Messenger ad leads right

One of the main advantages of Click-to-Messenger ads — compared to traditional landing pages or opt-in forms — is that they allow you to instantly engage a lead on the Facebook Messenger platform …

My top 10 predictions for real estate in 2018

Two years ago as we approached the year 2016, I predicted Donald Trump would be elected President. My crystal ball hasn’t always been so prescient. Last year I guessed that in 2017 Zillow would expand overseas and NAR would pick a woman CEO (stupid me)…

Facebook says it’s temporarily disabling all racially exclusionary ads

“Going forward, we are determined to do better. Until we can better ensure that our tools will not be used inappropriately, we are disabling the option …

What real estate agents are saying about Facebook’s rental listings

Facebook has gone full bore into creating a space for rental real estate inside of Marketplace. This endeavor was not just a simple marketplace listing but rather increasing the tools that would-be homesellers have to get their place rented …

Facebook’s reportedly still allowing discriminatory housing ads

When it comes to preventing housing discrimination, Facebook appears to be falling far short of its promises. A year ago, Facebook announced it would bar housing ads targeted by race from its social network. In February, the $528 billion company announ…

Your new secret weapon: Facebook’s Click-to-Messenger ads

Just recently, Facebook doubled down on this new feature and created Click-to-Messenger as a standalone campaign objective (I know that probably sounds like gibberish but stay with me here) …