3 ways I use tech to maintain (and deepen) client relationships

Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically.

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how Melissa Gomez is connecting with clients via short vlogs leveraged on Instagram and YouTube.

How to defend your online reputation

There’s a difference between reviews and testimonials, and the distinction is important. Find out why and how to respond to, learn from and keep it classy with negative online reviews.

Ylopo, BoomTown highlighted in Facebook’s real estate trends report

Facebook’s 2019 Real Estate Trends and Insights report cites success stories from brokerages using Ylopo and BoomTown.

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas.

Online reviews: 5 critical questions agents ask

When it comes to online agent reviews, the same set of questions has popped up for years. It seems prudent, and hopefully helpful, to address some of those questions here.

Imagine hands-free computing for real estate

Voice recognition technology and a new generation of wearables will transform the way we buy and sell property.

Facebook toys with hiding ‘likes’ and views on posts

What happens when one sign of engagement, such as a “like” on Facebook, is hidden? That’s the reality some Facebook users are facing as the platform tests hiding the number of likes and views a post gets.

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most.

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most.