WATCH: How do you attract your dream clients? 

Wouldn’t it be easier if you had clients seeking you out because they found you through social media? There’s a single strategy that can make this happen: storytelling. Katie Lance tells the Inman Connect New York audience how to tell stories effectively.

How to master Facebook Live for real estate

Facebook Live videos are being watched six times more than regular videos and are commented on 10 times more. So, it’s time to do more than just pay attention to Facebook Live — it’s time to implement now. The future of your business depends on it.

9 irresistible holiday contests for Facebook and Instagram

Simply put, contests are an easy way to boost online engagement, build your email list and gain exposure to your friends’ and followers’ networks — and the holiday season offers plenty of inspiration. Here are nine clever social media contests people can’t resist.

Watch election returns with NAR via Facebook Live on Nov. 6

The National Association of Realtors will be on hand on election day and the next to assess what the results mean for the real estate industry.

DON’T MISS: RISMedia CEO Goes Live for Newsmakers August 6

Credit: PlanOmatic Are you a newsmaker, or do you know someone who is? On Monday, August 6 at 2 p.m. ET, RISMedia CEO John Featherston will dive into RISMedia’s Real Estate Newsmakers Class of 2019 nomination process, live on Like the page to tune in! RISMedia’s Real Estate Newsmakers showcase is designed to recognize […]

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4 ways to showcase your luxury listings online

Luxury properties are hotter than ever in booming cities across the United States, and as billions of dollars in commercial developments begin to pop up, they attract high-end restaurants, modern attractions and other luxury conveniences. These ameniti…

12 live video ideas that work across platforms

On Jan. 11, Facebook CEO Mark Zuckerberg dropped a small bomb on business users of the platform: effective immediately, Facebook would strongly prioritize newsfeed posts from users’ friends and family. Page content — the type typically posted by businesses — would take yet another hit to its visibility …

The plan for Opendoor? Vertical integration and more

Opendoor’s future involves vertical integration, international expansion and maybe an IPO, CEO Eric Wu said in an interview earlier this month. Wu shared some insights into his fast-growing company in a Facebook Live interview with Inman moderated by RealScout CEO Andrew Flachner …

How real estate pros can survive the Facebook news feed change

Many of us believe that Facebook is the place to peddle our wares, not just in real estate, but in nearly every industry. We have grown accustomed to posting videos of our latest listings and watching the “likes” roll in. Although that may have worked in the past, this is not what Facebook considers a “meaningful social interaction.” …