This Facebook ad hack is only a buck a day

Are you fully leveraging your real estate sphere of influence to maximize commissions and boost your business volume? Unless reaching out to members of your sphere of influence via Facebook advertising is one of your regular practices, the answer to th…

Can Back At You Media solve your Facebook content needs?

Back At You Media is a social media and online marketing solution that automatically creates and schedules your Facebook content, including listing pages and localized videos.

Creating single property websites is a cinch with Rela

Nike doesn’t rely only on Zappos.com to sell its products; so why do real estate agents rely on portals to sell their listings? I’m a firm believer that tools like Rela — which will be featured at ICSF 2017’s Startup Alley — should be in the technolo…

Inman Demo Day Webinar: Using Homesnap Facebook ads to build your business

In this webinar, you will learn the secrets of effective Facebook advertising and how Homesnap works to make it easy …

Adwerx announces digital advertising tools for lenders

Adwerx, the digital marketing firm offering solutions for real estate agents, has provided simplified online ads since 2013. Noticing a need for e-leads in the mortgage sphere, the rapidly growing tech firm announced a fresh, dedicated product for lend…

How to build a thriving brokerage like a tech startup

What do you get when a techie and an experienced real estate agent decide to set up their own venture? Twelve years ago, Jonathan Boatwright, whose corporate tech background includes working with Apple, Motorola and Microsoft, wanted to start his own c…

9 steps to owning your neighborhood using Facebook

Gone are the days of farming with postcards. They’re expensive, end up in the trash almost immediately and never reach further than the hand that plucks them from the mailbox. If you want to be the go-to agent for a neighborhood, the easiest way is to show that you’re part of the community, and the best way to demonstrate that is through regular, targeted posting to your Facebook business page. You’ll reach scores of people in a given neighborhood, and it will cost little to nothing …

QuantumDigital’s TriggerMarketing Social makes Facebook ads a breeze

QuantumDigital just announced a new Facebook ad automation tool, TriggerMarketing Social, that integrates with MLS data. The social media extension auto-generates ads and distributes them through a user’s Facebook Business Page in seconds. Agents recei…

How to write a killer Facebook ad that brings in listing leads

When I ask real estate agents what their most pressing need is (when it comes to Facebook and their real estate business) the responses I get lean heavily on the “How do I get real leads?” side …

Power Editor, a Chrome browser plug-in, helps create targeted Facebook ads based on consumers’ purchase history and lifestyle

Raise your hand if the only way you’ve ever created a Facebook “ad” is by using the “Boost Post” button.

C’mon, don’t be shy. Raise it high — in your office, at home, at Starbucks … wherever you are.

Don’t feel bad if you are raising your hand right now; you’re one of many readers who will do the exact same thing. Either with no one around to see , or with a bunch of people around you wondering why you’re sitting in front of your phone or computer with your hand up in the air …