Announcing Inman Connect Now

Connect Now, Inman’s new virtual event, will take place June 2-4, 2020.

How real estate vendors can leverage the 6 stages of intent

In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingly, it’s a win.

WATCH: The best of Inman Connect New York 2020

Have you seen our Inman Connect New York coverage from January 2020? Dig into what was discussed in January, and get a taste of the experience you’ll have with us in Las Vegas in July.

Inman Success Stories: Nest Realty

Nest Realty is based in Charlottesville, Va. Founder Jonathan Kauffmann and the team had a specific need: to build critical brand awareness.

WATCH: Data as a competitive advantage

With so many companies investing in platforms and big data, what are the anticipated differentiating factors?

Meet the New Guard: Reffkin, Black, Bhaskar

The New Guard will be honored at Inman Disconnect March 30-April 1, 2020. Here now, three new inductees worthy of the distinction.

WATCH: Startups that use big data

How can we use big data to make actionable decisions? Big data can bring a company big financial gains if you know how to use it.

WATCH: Data cap is more important than market cap

Media and real estate have more in common than you might think, argued Chris Finnegan, chief marketing and communications officer at Bright MLS onstage at Inman Connect New York. If you use data to target consumers in a personalized way, it can be more…

WATCH: Digital marketing trends from top agents

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York.

WATCH: Pocket listing ban will have ‘huge impact on consumers’

A pair of industry leaders argued at Inman Connect New York that NAR’s recently approved Clear Cooperation Policy will ultimately be good for everyone.