‘Yellow letters’ are gimmicks not worth the paper they are written on

This letter was recently sent around a Los Angeles neighborhood. The letter raises all sorts of questions, most importantly the authenticity of its sender: an agent, a broker or a consumer working for an agent? Or an innocent homebuyer? (That last is u…

This showing may be recorded for client satisfaction purposes

Should real estate agents just assume that they’re on camera anytime they walk into a listing these days? For anyone who missed out on the media frenzy when two real estate agents were allegedly caught on camera using a client’s …

Measuring accountability brings success to real estate

No matter what software program is created, business model launched or latest service offered, there is one thing that touches them all — accountability. Their success or failure depends entirely on how much accountability they have and deliver …

Tweet storm! Inman News publisher vents about bad agents

Inman News Publisher Brad Inman unleashed a tweet storm today on loose licensing requirements, incompetent agents, why we should care, and how to fix the problem. Join the debate and follow @bradInman on Twitter! …

10 ways to discriminate against bad agents

Most of us need a real estate agent when buying and selling a home, but we do not deserve a bad one. The consequences of too many incompetent real estate agents are scary: disgruntled buyers and sellers, out-of-control transaction costs, …

Can you explain to buyers and sellers why technology hasn’t made real estate brokers obsolete?

The real estate industry is no stranger to being on the defensive. A recent editorial in Forbes, titled “Are Real Estate Brokers Obsolete?” was yet another example of what is becoming a niche industry in business blogging and journalism — …

Home inspectors shouldn’t contract repair work

Repairing homes they’ve inspected would be a conflict of interestread more