Make their jaws drop: 6 starter tips for drone marketing

Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability. When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents …

Make their jaws drop: 6 starter tips for drone marketing

Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability. When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents …

5 real estate marketing trends defining 2017

Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize …

7 Gadgets From ‘The Jetsons’ That Have Become a Reality

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com: Historic Ridgefield, Conn. Estate Sells Before Auction How to Make Your Home Design Pet-Friendly SURVEY: Zillow Instant Offers Creates Industry Firestorm—Take the Survey and Tell Us Where You Stand If you were around during either run of […]

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New drone laws take effect: Bring on the innovation!

The Federal Aviation Administration (FAA) laid out new regulations for drone usage back in June that went into effect August 26. But who was actually following the rules, anyway? The new regulations make drone flight much easier for the entry-level pil…

What do the new drone rules mean for private property rights?

There has been an excited buzz in the air, and it’s not just the sound of more unmanned aircraft systems (UAS) taking flight. It’s the buzz of anticipation surrounding the potential technological advances, business efficiency and capabilities that will…

3 elements your listings can’t survive without

Online property listings are the first step in almost every real estate sale these days, so it is crucial that yours be in great shape. Attracting buyers with listings can be a challenge for many real estate agents, but if you keep these three things i…

How to dazzle on the MLS with drone photography

Real estate companies are quickly adopting drone technology as it offers them a new way to catch the eyes of potential buyers. Here is what you need to know to sell a house successfully with the help of aerial photography …

Ben Bacal’s cinema immobilier is coming to a listing near you

Los Angeles real estate wunderkind Ben Bacal might be onto something with his storyline listing videos. Fusing a degree in film electronic arts with luxury real estate, Bacal is not so much setting a standard as much as he’s creating a new genre …

Infographic: The lowdown on new FAA drone requirements

In December 2015, a few tweaks to the Federal Aviation Administration’s (FAA’s) drone legislation went into effect. Those using drones for commercial purposes — including to capture photographs of properties for real estate marketing — will want to p…