Generating business with an all-in-one marketing solution

You need an all-in-one marketing solution that can help attract, capture, and nurture leads into lifelong clients. With Placester’s unified solution, real estate agents sell 31% more homes than other agents …

Podcast: 18 rules of relentless lead follow-up (Part 3)

Our industry is guilty of overcomplicating the system of lead follow-up. With drip campaigns, technology, CRMs and social media — the ways to not do lead-followup at the highest level are growing and costing you big bucks. …

What’s the most effective marketing strategy?

Do agents realize that the open rate for real estate industry emails average just 22 percent? That means if agents are using an email drip marketing campaign to nurture past customers and future prospects, 78 percent of the people they are sending cont…

New technology is coming for real estate agents

SAN FRANCISCO — There are some technologies that have been touted so often they seem old hat: video, mobile, drip campaigns. But agents aren’t necessarily using them, and if they are, they aren’t necessarily using them well …