Ben Carson takes aim at emotional support animals at NAR conference

Housing and Urban Development Secretary Ben Carson took a shot across the bow at emotional support animals, reaffirming a 2013 agency mandate banning the proliferation of service animals and the questionable online certificates deployed to register them.

The insider clickbait secrets for real estate marketing on steroids

What makes a reader click on an ad, or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally — now, so can you …

All the single lady (buyers) pack a punch in the housing market

Selma Hepp is on the hunt for that rare thing: a small affordable house in the hot south Los Angeles market. As Pacific Union International’s chief economist and vice president of business intelligence, Hepp is no slouch in knowing her financial options. And while she isn’t shopping alone, she’s also not part of the more traditional crowd who take the plunge after tying the knot …

The average Houston resident can afford to buy a home

Buying a home isn’t such a struggle for the average Houston resident. In a Finder.com review of housing and income data from a variety of sources, Houston comes out as a city with a good balance of an attainable income level to housing prices …

Millennial interest in homeownership can be hard to gauge

To people of a certain age, millennials are a bit of an enigma. Why do they seem to prefer ordering pizza online, as opposed to picking up the phone to place their orders? Why do they seem to love taking “selfies” with their smartphones? And why do they seem reluctant to embrace the concept of homeownership …

Down payments aren’t holding back buyers, says LendingTree

Although many housing market watchdogs continue to show concern about the ability of potential homebuyers to save up enough money for a down payment, a new report released by online lender LendingTree shows that average down payments are rising as the …

Survey: More Americans would buy homes if they could protect down payments

The dream of homeownership is alive and well, but despite the continued recovery of the housing market, Americans are still reluctant to buy a home, according to a recent online survey conducted by Harris Poll. Saving for a downpayment and feeling conf…

Could NAR’s ‘BRED mortgage’ breed more equity for homeowners?

Seeking a way to put more money into homeowners’ pockets, the National Association of Realtors (NAR) has put forth a proposed new mortgage loan product that aims to blend several existing mortgage structures into one, taking the pros of each while minimizing their cons. The association said its proposal, called the Blended Rate Equity Driver (BRED) mortgage, may give homeowners a way to build equity in their homes faster than they currently do with a traditional 30-year, fixed rate mortgage (FRM) …

NAR and realtor.com are out to bust myths about millennials

Are millennials really as reluctant to purchase homes as many housing industry analysts claim they are? Although some have nicknamed young people aged 21 to 34 the “generation of renters,” both the National Association of Realtors (NAR) and realtor.com are proving the critics wrong with data suggesting that millennials may actually comprise the largest share of homebuyers of any generation …

Tactile Finance finds opportunity in CFPB’s PMI bulletin

A compliance bulletin recently issued by the Consumer Financial Protection Bureau (CFPB) directing mortgage servicers on the proper way to charge homeowners for private mortgage insurance (PMI) has provided a new opportunity for Tactile Finance, a Web-based technology company that provides homeowners with a “360-degree view” of their mortgages …