The do’s and don’ts of social media for real estate

If you’re one of the thousands of people who shared my q-and-a with Claudine Ellis earlier this year, or if you became a fan after watching her at Inman Connect San Francisco, you’ll be glad to know that I decided to check in with her as we close out the year …

Discussing personal topics with clients: How far should you go?

Working with buyers is a very intimate experience. When thinking about and discussing “home” with buyers, we’re not just discussing the real estate or business transaction, we’re also discussing the emotional impact.  …

Discussing personal topics with clients: How far should you go?

Working with buyers is a very intimate experience. When thinking about and discussing “home” with buyers, we’re not just discussing the real estate or business transaction, we’re also discussing the emotional impact.  …

Do’s and don’ts for buyers and sellers when viewing a home

This article was inspired by a particularly awful week of abuse by buyers and their agents during their viewings of my seller clients’ homes …

The do’s and don’ts of posting content online

Having been in the title insurance business since 2005, I know that real estate agents love to tell their audience the latest and greatest real estate news. They tell them everything: what the market is doing, homes that just sold, inventory levels, ne…

How to spread hate and discontent through social media

Using social media is a great way to build relationships with current and potential clients. Using social media is also a great way to insult and alienate those with whom you work or would like to work. And you might not even realize you are doing that…

Open house marketing: 4 things sellers should avoid

Most of us are all too familiar with the television channel HGTV with its lavish home remodels and spunky hosts. Although it has given the common man both firsthand glimpses into the ins and outs of home maintenance and great tips for buying and sellin…