What is Redfin up to in Washington, D.C.?

Inman visited Redfin’s Washington, D.C., office recently to take a closer look at how Redfin is changing the local market and analyze the brokerage’s influence in the capital city.

Purplebricks launches in the Sunshine State with 2 locations

Purplebricks is bringing its flat-fee model to the Sunshine State. The U.K.-founded real estate brokerage — which charges sellers a $3,600 fee per listing — officially launched Tuesday in Orlando and Tampa, as the company celebrates one year of operating in the United States.

How to elevate your luxury brand by being a ‘concierge agent’

The term “concierge agent” might be new to some, but it’s what those of us who care, who are available and who are present have always been. We are all-hands-on-deck Realtors who are always available to our clients. Here’s how you can become one too.

‘It’s like buying a first-class ticket’: Opendoor’s acquisition of Open Listings met with mixed reaction

News that Opendoor, the San Francisco-based iBuyer, acquired discount brokerage Open Listings was met with concern and cautious optimism as some agents called the move a “wake-up call.”

A Compelling Formula for Success: Assist2Sell

A Unique Advantage to the Real Estate Landscape When it comes to companies offering a discount model, there is plenty of competition. Brokers and agents have long understood that sellers want to pay lower commission rates. But they also want full service, notes Ryan Elliott, vice president of Assist2Sell, and that’s his company’s premier distinction. […]

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Redfin 1% listing fee working better than buyer rebates

Once promising to be the darling of homebuyers by offering rebates, Redfin is now chasing homesellers with a discount commission promise. The Seattle-based tech broker is targeting listings by offering discounts to sellers and reducing its rebates to b…

Redfin slashes (or eliminates) ‘partner agent’ rebates

In a move that the brokerage says reflects its growing focus on offering savings to home sellers, Redfin has announced plans to slash or eliminate the rebate it offers to buyers whom the firm refers to non-Redfin agents, known as “partner agents.” The …

1 billion Uber rides — who will be the first real estate disrupter to close 100,000 home sales?

After testing its ridesharing service in New York City with only three cars, Uber officially launched in San Francisco on July 5, 2010. On the last day of 2015, it celebrated its one billionth trip. Mind-boggling …

How to build street cred by making agents the shot callers

The real estate industry, with its franchise hierarchy, isn’t well-positioned for today’s brand-conscious society. Franchise brands can be very fleeting. Agents spend their marketing dollars trying to establish themselves, only to be dwarfed by the fra…

Discount brokerage tries to crack New York City real estate market

Why do so many high-tech discount brokerages bite the dust? Failing to incorporate enough of a human touch into their service model is perhaps one reason. Another could be more straightforward: they let their expenses spiral out of control …