Direct mail isn’t dead – Learn the why and how to help your brokerage

Everything seems to be moving online these days. More and more people are getting information and offers from mobile devices. Does this mean direct mail is dead? If you said yes, think again! …

Perfect ad in hand — how many times should you promote it?

How many times should I advertise? This is a common question, as some agents and brokers are new to direct marketing might have a hard time understanding the time-tested methods that result in positive return on investment and increased inbound leads …

Market Leader introduces filtered mail marketing tool

Marking the latest addition to its customer relationship management (CRM) software, Market Leader has equipped its CRM tools with a feature that enables users to launch direct mail marketing campaigns that can target consumers based on criteria includi…