Want to ramp up new business? Leverage these digital platforms

As traditional, face-to-face methods of generating new business aren’t an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic.

How to build a brand in a time of crisis

Many of our clients are wondering what the next steps should be for their business, and it’s led to powerful discussions. After having many of these conversations, we wanted to share some of the best takeaways with the industry at large, in hopes these tips help you stay in the game during this delicate time.

How to keep your business running when you can’t meet face to face

There’s no dancing around it: The novel coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. To “flatten the curve” and slow the spread of COVID-19, local governments are joining the CDC and recommending social distancing — reducing close contact between people.

Do you make these digital advertising mistakes?

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign.

3 ways to generate your own high-quality leads online

With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle.

WATCH: Digital marketing trends from top agents

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York.

WATCH: Marketing through new digital mediums

Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well.

Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak.

3 ways to get ahead in 2020 — starting right now

Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead.

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these places than your actual office.