How to build a brand in a time of crisis

Many of our clients are wondering what the next steps should be for their business, and it’s led to powerful discussions. After having many of these conversations, we wanted to share some of the best takeaways with the industry at large, in hopes these tips help you stay in the game during this delicate time.

New HomeSpotter ad product pushes virtual tour events

As part of proptech’s collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours.

How to keep your business running when you can’t meet face to face

There’s no dancing around it: The novel coronavirus (COVID-19) is impacting individuals and industries across the globe, and real estate agents face rising challenges of their own. To “flatten the curve” and slow the spread of COVID-19, local governments are joining the CDC and recommending social distancing — reducing close contact between people.

Do you make these digital advertising mistakes?

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign.

Best practices on building your digital brand

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak.

Digital advertiser Audience Town gets powered by seed money, new staff

Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs.

Adwerx makes campaign reporting easy with DocuSign partnership

The proptech players announced an integration to make it easy for Adwerx users to deliver campaign reports to sellers via DocuSign.

3 ways to get ahead in 2020 — starting right now

Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead.

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these places than your actual office.

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to connect with agents — but none are geared toward today’s socially driven, tech-savvy millennials.