Reinvent your brokerage’s brand

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website.

The digital tools two top producers trust

As real estate professionals in the ultra-competitive Austin, Texas market, we know a strong online presence is critical today. But no matter how ubiquitous digital solutions become, we can never forget that this is a relationship-based industry.

In 2019, think like a platform, not a brokerage

The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected.

At the intersection of real estate and Facebook

We expect convenience, ease and seamless technological integration in almost every aspect of our lives … why should real estate be any different?

Why tech companies turn to brokerages for innovation

Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish.

Sphere of influence is still king

The inventor of the phrase “a bird in hand is worth two in the bush” could never have envisioned it applying to modern real estate, but I don’t mind borrowing this adage to remind us all that every agent has a bird in their hand: it’s called their sph…

In 2019, win more listings by helping your agents advertise more listings

Today’s sellers expect their properties to be promoted online. Not exactly shocking news.

11 ways to get your listing the most exposure possible

To reach a high level of sales, you must always present your listings in a manner that enhances the home’s appeal and decreases its time on the market. Here are some actions you can take to deliver excellence and increase exposure for your listing.

How TorchX helps brokerages centralize and automate digital marketing for their agents

Brokerages know how hard it is to optimize their digital marketing efforts and to support those of their agents. TorchX’s powerful platform solves this pain point in one system.

3 digital marketing resolutions for real estate agents in 2018

The new year is upon us! For real estate agents, it’s time to plan, forecast and look ahead to what’s next. A big part — if not the most important part — of preparing for your next 12 months is deciding where to put your marketing dollars. …