Wake-up call to agents: Consumer experience is evolving fast

Many in real estate likely read with satisfaction Teke Wiggins’s story about Xome being placed on the auction block. Another real estate start-up bites the dust — the latest in a long line of them. By extension, that means the traditional brokerage model persists. And that traditional real estate remains to be alive and well …

Wake-up call to agents: Consumer experience is evolving fast

Many in real estate likely read with satisfaction Teke Wiggins’s story about Xome being placed on the auction block. Another real estate start-up bites the dust — the latest in a long line of them. By extension, that means the traditional brokerage model persists. And that traditional real estate remains to be alive and well …

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects …

26 social media marketing tips the experts swear by

If you are a real estate professional, you’ve probably been advised to embrace social media marketing. It’s a powerful way to build your reputation in your market and meet colleagues and prospects …

Is your broker’s technology holding you hostage?

I just love the question: should I use my brokerage’s technology? I see agents who are held hostage by email addresses and domain names that they do not own and held by the belief that it’s the technology they use and probably pay for through the real …

5 superhero actions to sweep your real estate clients off their feet

Agents spend millions of dollars on lead generation companies, sending out postcards, cold-calling, holding open houses and a host of other activities. But what if there was a way to generate a customer for life with just one single action? Every agent…

Is the next big thing improving customer experience?

Many months ago I wrote for Inman about something I named the “CX,” the consumer experience. I’m not talking about the user interface (UI) or the user experience (UX), but this elusive thing called the CX. …

Forget about the signs; focus on customer experience

Today the industry is screaming about a lot of things, but most of them are centered on losing control of the consumer. And, of course, the entrance of others that seem to understand the needs of the consumer better than the industry.

5 reasons training is essential to your agents’ success

Olympic sprinter, Leroy Burrell once said, “The more I train the more I realize I have more speed in me.” An agent’s education isn’t complete once they pass their real estate exam. In fact, once they have their license, it’s only the beginning …

Opinion: The real estate relay race

In real estate, I think that we might have lost sight of that type of synergy. The kind of collaborative effort that leverages the skills and expertise of many to win the race and ultimately bring home the medal — not for the industry — but the consu…