Leads are easy — closing them is hard

Leads. They are what many real estate professionals consider to be the life blood of their business and the essence to success. Historically, the main point of concern around this hot topic has been related to obtaining leads and keeping a consistent l…

Too many unused features on your CRM? Try Basesan

This platform was developed by the computer scientist-husband of an agent to strip down the CRM to its most important features. It’s the CRM for agents who don’t think they need a CRM.

Brokers beware! That old tech is eating at your profits

Brokers and owners often view back-office systems as an afterthought. This is because they aren’t seen as revenue drivers. In fact, back office accounting platforms for the real estate industry have historically been expensive, with non-cloud based software that is a frustrating user experience

Real estate coach Tom Ferry’s tech suite is now available to all

Tom Ferry’s all-in-one tech suite The Hub, which includes the Contactually-developed Tom Ferry CRM is now available to all agents.

Laura Monroe joins Real Estate Webmasters

Real Estate Webmasters, the custom web design and marketing firm for real estate professionals, is bringing the former Inman employee on in the newly created role of head of industry and brand engagement.

Ixact Contact wants to manage your social media now

Ixact Contact, a CRM and marketing solution, has been tweaking its new interface for months and has now launched it along with additional features, such as social media marketing and annual goal tracking.

What every team lead really needs

The team model is one of the most powerful ways to do business in real estate, and for good reason. Real estate agents have to wear many hats (three guesses which my favorite is — see my profile photo), and not every agent is good at every aspect of t…

Ready player one: how the new hybrid virtual brokerage can help you compete

It’s only been in the last few years that virtual brokerages have popped up, and they’re a hot topic within the industry. Without a physical location, virtual brokerages have significantly lower overhead costs and can scale their business with relative ease — two big reasons why they’re growing in popularity.

3 ways sentient data can increase your real estate business

The key to a truly successful real estate career is marrying the qualitative and the quantitative to better serve your clients. Here are three ways agents can use “sentient data” to increase their business.

Calculate your cost of disconnectivity

There’s been a lot of talk about technology disrupting the real estate industry. So much so that the amount of chatter starts to blend together.