5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d…

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free.

We need to tune in to the people around us more. Here’s why

If we pursued our business with the goal of real human connection, we’d be more effective marketers and real estate agents because we would understand both our colleagues and customers more deeply and, as a result, tailor our messaging and services acc…

5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively.

Keeping It Real: Why it’s time to kill vanilla

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe.

Too much noise on social media? 5 simple steps for cleaning it up

Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services…

Too much noise on social media? 5 simple steps for cleaning it up

Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services…

Inman Golden I Club accepting nominations through Aug. 23

This fall, Inman will honor the inaugural class of inductees into the Inman Golden I Club. The class will be announced live at Luxury Connect, Oct. 16-17 in Beverly Hills. Find out more about the Golden I Club here.

Build your personal brand with social media

All real estate is local real estate. And no platform helps to emphasize that more than social media. As Strategic Creative Director of nm+u, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with consumers 365 days a year.

Announcing the Inman Golden I Club

This fall, Inman will honor the inaugural class of inductees into the Inman Golden I Club. The class will be announced live at Luxury Connect, Oct. 16-17 in Beverly Hills. Find out more about the Golden I Club here.