Social Media Mistakes to Avoid at All Costs

The rise of social media in the 21st century has completely changed our lives. It’s the perfect combination of salty and sweet; such a necessary evil. And of course, social media comes with a plethora of mistakes to go with it. Please, avoid these slip-ups! Trash talk other agents or brokerages. If agents think the […]

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Top Agents Dominate With Multi-Channel Content Marketing

Discover Publications generates listings for top agents, eliminates stress Between going on listing appointments, negotiating sales and converting leads, real estate professionals have their hands full. But for those dead set on dominating the market, a well-rounded content marketing strategy is key. With multi-channel marketing innovator Discover Publications, real estate professionals can reap all the […]

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A Support System for Success

In the following interview, Bob Witt, broker/owner of Berkshire Hathaway HomeServices Heritage Real Estate in Livingston County, Mich., discusses his local market and the social media solution supporting his marketing efforts. Regions Served: Livingston County and surrounding areas, Southeast Mich. Years in Real Estate: 39 Key to Success: Success always involves hard work. Facebook: @BHHSHeritageRealEstate, […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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Training and Technology Arm Agents With Relationship-Building Tools for Today’s Market

In the following interview, Jeanette Schneider, vice president of Management Services for RE/MAX of Southeastern Michigan, discusses the firm’s approach to marketing, and the local housing market. Facebook: @remaxsemi Maria Patterson: How did you first get into real estate, and what led to your current position at RE/MAX of Southeastern Michigan? Jeanette Schneider: Back in […]

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Scott MacDonald: Social Media Shores Up Marketing

Always on the lookout for tools that will help his firm grow, Scott MacDonald, broker/owner and president of RE/MAX Gateway in Chantilly, Va., is a big believer in RISMedia’s ACE (Automated Content Engagement) social media program. “I started using ACE about three months ago, and I see it as a great opportunity for content-rich material […]

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Migrating Marketing to Where Consumers Are

In the following interview, Judy Craft, principal broker of Milestone Realty Consultants in Lexington, Ky., discusses the challenges and opportunities in the market, and how the right marketing strategies help maximize both. Facebook: @milestoneky Twitter: @milestoneky Maria Patterson: How did you first get into the business, and what led you to where you are today? […]

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Capturing the Social Crowd, and Their Business

In the following interview, Carlos Gomez, associate broker, Gorbutt Group Team, Coldwell Banker in White Plains, N.Y., discusses his team’s trajectory, and the social media marketing system positioning them in front of new clientele. Region Served: Westchester County, N.Y. Number of Agents: 124 (White Plains Office) Years in Real Estate: 17 Facebook: @GorbuttTeam Twitter: @TeamGorbutt […]

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Maintaining a Solid Social Media Presence

In the following interview, Molly Goenner, managing broker of Edina Realty in Minneapolis, Minn., discusses how she’s put her social media efforts on auto-pilot. Region Served: Minneapolis, Minn. Years in Real Estate: 16 Number of Offices: 1 Number of Agents: 35 Facebook: @226Washington Twitter: @MollyGoenner What are some of the current trends you see in […]

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Meeting Expectations with a Marketing Mix

In the following interview, Jennifer Cutter, managing broker of Edina Realty City Lakes in St. Louis Park, Minn., discusses what’s ahead for the Minneapolis market, and how she’s outfitting her agents to meet those expectations. Region Served: Minneapolis and surrounding areas Number of Offices: 1 Number of Agents: 75-85 Facebook: @LakesEdinaRealty www.edinarealty.com What are your expectations […]

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