3 masked real estate opportunities you’ve never considered

It can be hard to see the entirety of our industry and the consumers we serve. We all tend to be very focused on what is right around us. At the same time, our industry is changing and increasingly challenged to keep up with the many new expectations o…

Zillow: A study of market positioning

In a very crowded and confusing marketplace, defining who you are and what you represent to your customers has to be summed up with a single thought — by them, not you. This is your “position” in the marketplace. The way you outwardly portray yourself…

How to turn threats into business opportunities

Who are you, and why would I pick you as a real estate agent? When you are developing a marketing plan, it’s crucial to analyze your situation …

Why agent retention is our greatest strength — and how you can achieve it

Employees might work at the same company for decades, if not the duration of their careers, 50 years ago. But in today’s fickle economic landscape, staffers cycle through offices in rapid succession — not least of all independent contractors such as r…

Why the real estate industry does nothing about agent incompetence

What would it take for the real estate industry to rid itself of incompetent agents? Dan Ariely’s keynote at Real Estate Connect shared the research showing why change is unlikely anytime soon.

21 things to expect after getting your real estate license: Part 2

Here are a few of the many truths that you need to know if you are new to this industry. Although some of the things listed below might not happen most of the time, I hope this will give you an idea …

21 things to expect after getting your real estate license: Part 1

Here are a few of the many truths that you need to know if you are new to this industry. Although some of the things listed below might not happen often, I hope this will give you an idea …