3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started.

What will 2020 bring? A look back at the past decade

As we’re heading into 2020, let’s take a moment to mentally drift back over the past decade and open up to the possibilities of the next 10 years. 

10 tech products we loved in 2019

In a year of acquisitions, swelling venture capital investments and heated industry debate about technology’s place, 10 products managed to rise above the noise to stay focused on agents and innovation.

Pulse: How do you overcome ‘Will you cut your commission?’

In our ongoing quest to find the best handlers, we ask that you take this one-question survey to share your top strategies with the masses in our weekly Tuesday column. This week’s situation: Your clients ask if you’d be willing to cut your commission….

5 pricing myths your sellers probably believe

What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality.

Dear Marketing Mastermind: How can I use podcasts to generate leads?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re thinking about podcasts, here’s how to make that format work for you.

Pulse: 37 ways to deal with ‘We won’t list until we find a home’

Last week, we asked for your best responses to sellers when they say: “We won’t list until we find a home.” Readers shared how they describe all the downsides of this approach to potential clients and also mentioned some creative workarounds.

How to upgrade your listing’s curb appeal during wintertime

Winter might be the slowest selling season nationwide, but homes still sell. To ensure that your listings are making buyers’ short lists, pump up the curb appeal using these tips.

An NAR name change, retirements and a big IPO: My 2020 predictions

For Compass, the National Association of Realtors, MoxiWorks and Realogy, 2020 will be a rollercoaster ride.

9 ways to surf the ‘silver tsunami’

Here’s how to plan ahead and incorporate marketing and outreach strategies when targeting the growing ranks of aging American homeowners.