Coldwell Banker Bain ‘unleashes’ brand and tech refresh

Coldwell Banker Bain announced on Wednesday a full organizational change to support its agents with new technology, marketing and branding.

Real estate companies sued over unsolicited text message spam

Agent cold calls have come under attack recently, and now their text message equivalent are also under scrutiny, according to a series of Florida lawsuits.

Former seller sues Coldwell Banker, NRT for agent cold calls

Calling expired listings is a time-honored way to drum up business in real estate, but being on the receiving end of such calls is not always welcome.

Realogy’s in-house marketing firm launches for all Coldwell Banker NRT agents

The Studio, Realogy’s in-house marketing agency, announced Thursday that it will now be available for all Coldwell Banker NRT agents.

Zestimate suit resurfaces, alleges Zillow conspiracy with brokerages

An antitrust lawsuit alleging Zillow Group conspired with certain real estate brokerages to hide Zillow’s home value estimates on certain listings is back.

Agent uses Facebook to warn female colleagues about creep

Alyson McClure knew something was wrong when a man contacted her for a home listing but then proceeded to ask about her age.

How data gave me the edge with my luxury listings

As a luxury real estate agent that’s been in the industry for more than 25 years, I’ve grown my business to achieve more than $4 billion in career sales and built a large circle of clientele. So much of this success is the result of years spent developing and keeping strong relationships with my clients. The challenge at any price point, but particularly with more affluent clientele, is to remain a source of industry knowledge.

Coldwell Banker wants to embolden female executives

Women account for 63 percent of all Realtors yet more men lead companies as a broker-owner or selling manager, according to NAR.

Realogy launches ‘Agent X’ voice assistant, Facebook ad tool

The nation’s largest real estate company is not about to let other brokerages claim technological supremacy — at least not without a fight.

Coldwell Banker open to merging franchise and company-owned leadership, executives tell Inman

Executives at Coldwell Banker are open to the idea of merging the leadership of the brand’s franchises and company-owned businesses.