Facebook farming: 3 steps to turning your ‘friends’ into clients

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business …

Hooked on a feeling: 4 vital ways emotion influences real estate

There is so much chatter in the real estate industry today about data-driven metrics: price appreciation, year-over-year sales volume, absorption rates and so on. I understand that this information is helpful to agents and their clients when it comes t…

What’s an hour in real estate?

Stephen Cooley, who runs the No. 1 Keller Williams team in South Carolina, asks a simple question: What is my time worth …

13 tips for protecting your laptop and client data when traveling

As a real estate agent, your livelihood is in your laptop. How well do you protect it when you’re out and about or traveling on business or vacation? If you must pretend your laptop is a live baby in order to keep it guarded, then so be it …

The big chill: how to get your luxury clients off the fence

SAN FRANCISCO — Working in the world of luxury real estate can bring about a boom or bust atmosphere depending on the current economy, but there are ways to combat the uncertainty of luxury clients …

How to stand out from other agents

In this week’s video, Peter Lorimer of PLG Estates talks about the most efficient ways to find new clients in the real estate world …

8 powerful negotiation questions to get the deal done

Powerful questions can be one of the most effective tools in your negotiation arsenal. In fact, the person asking the questions controls the negotiation. No matter how awkward the silence might be, however, always wait for your client to respond. Why? …

Why win-win always trumps win-lose

In elections and sports, there is only one winner. Playing win-lose in your real estate business, however, is a losing proposition for all involved that traps you in a dangerous up-down spiral. On the other hand, playing win-win opens up a world of pos…

What’s the best way to find new clients?

In this week’s video, Peter Lorimer of PLG Estates talks about the most efficient ways to find new clients in the real estate world …

Want to scale your real estate business? Stop making phone calls

OK you guys, I wrote this training article for you because I read something in a Facebook group that triggered this soap box. So, though I’ve given you very solid, tangible, takeaways that you can implement immediately, I also know that you need to know why I’ve done this. You need to know what inspired it. So hold on to something — cause here I go …