Sereno Group: Exceeding Industry Standards Every Step of the Way

(L to R) Tim Proschold, Vice President of Group Strategy and Success; Ryan Iwanaga, Executive Vice President; Barbara Cole, Chief Operating Officer; Chris Trapani, Chief Executive Officer Chris Trapani and Ryan Iwanaga grew up together in the quiet, rolling suburbs of Northern California that would grow into the Silicon Valley—and the Sereno Group story starts […]

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Chris Trapani: Focused on Experience

When Chris Trapani, founder and CEO of Sereno Group Real Estate, graduated from Cal Poly San Luis Obispo in 1990, he immediately went to work in the real estate business as an agent, before having the opportunity to experience a number of different roles during his first 16 years in the industry. “The first nine […]

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The Snapchat secrets behind this agent’s social-media success

In 2006 — even in Silicon Valley — brokers were having serious conversations about this new Facebook platform and whether it was relevant to their business. Saratoga childhood friends and neighbors Ryan Iwanaga and Chris Trapani set up their real est…

Why is my business not humming in this hot market?

Many markets across the nation are sizzling to scorching hot when it comes to home sales prices, but they are suffering from a reduced number of sales and lower inventory levels. The situation has left many agents scratching their heads and wondering w…

5 questions with ICSF speaker Chris Trapani

Chris Trapani, founder and CEO at Sereno Group, will be speaking at Inman Connect San Francisco in August. We caught up with Trapani and asked him five questions about his real estate philosophy …

Why is housing inventory so low?

There has been a great deal of discussion regarding the consistently low housing inventory levels throughout the nation. Very little, however, has been written about the reasons why inventory levels are so low, especially following the economic disrupt…

Why is housing inventory so low?

There has been a great deal of discussion regarding the consistently low housing inventory levels throughout the nation. Very little, however, has been written about the reasons why inventory levels are so low, especially following the economic disrupt…

A 3-D tech strategy for keeping agents top of mind

Next-generation visual representations are gaining traction in real estate, helping agents win listings and prequalify buyers. But the Sereno Group’s partnership with 3-D tech provider InsideMaps points to another benefit for agents: helping them maintain a strong connection with past clients …