Dear Marketing Mastermind: What are the best Facebook and Instagram strategies?

Facebook is all over the news lately, and I have spent the past month or so looking at the controversial social media platform from multiple perspectives. Love it or hate it, many real estate agents and brokers are always looking for new ways to make F…

HomeHawk’s chatbot now offers quick CMAs and home estimates

Consumers can now use the Facebook Messenger tool to unearth sold data on more than 90 million properties thanks to an application programming interface (API) integration with Onboard Informatics. This allows potential sellers to perform their own quic…

10 hidden Facebook features all real estate agents should know

We’ve scoured the social media guides, tracked down the experts and sifted through the flashy add-ons to bring you the top 10 hidden Facebook features, tips and tricks every real estate agent should know in 2018.

5 ways to make your chatbot seem more human

In China, where almost all the buyers we work with are based, some believe that chatbots are the new websites and that they will replace 99 percent of other apps in the years to come …

Are you ready to make the most of spring homebuying season?

You’ve likely heard the announcements made by tech “gurus” that real estate is going to be disrupted — even further. Sure, that might send some real estate agents and brokers shaking in their boots, but top agents have been preparing for this for years …

Structurely’s personable chatbot will cultivate leads for you

Structurely is a lead cultivation chatbot for real estate agents that doesn’t generate leads, but helps qualify those that come in from online channels …

How to build (and use) a Facebook Messenger chatbot for real estate

What if you had your own personal assistant who could chat with prospective homebuyers or sellers on Facebook when you’re not at your computer …

How to build (and use) a Facebook Messenger chatbot for real estate

What if you had your own personal assistant who could chat with prospective homebuyers or sellers on Facebook when you’re not at your computer …

Why should real estate agents care about chatbots?

SAN FRANCISCO — When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself — or worse yet, you could do nothing and miss out on the lead entirely. But today, there are much sleeker options that can banter with a lead until the real estate agent is needed to step in …

Why should real estate agents care about chatbots?

SAN FRANCISCO — When a lead reaches out to you at 2 a.m., how do you respond? In the past, you could set up an auto-responder with no interactivity, you could get out of bed and handle it yourself — or worse yet, you could do nothing and miss out on the lead entirely. But today, there are much sleeker options that can banter with a lead until the real estate agent is needed to step in …