An experiment in branding: the power of a name

It started as an exercise in branding. As we watch a questionable lifestyle brand being packaged as presidential timber, it crystallizes just how much our society has become brand mad. Truth and reality have always taken a back seat on Madison Avenue. …

A mirror into the mind: drawing a map with Idea Sketch

Many post that weekends, in the traditional sense, are mythical animals for a working real estate agent. Personally, I like to take at least one weekend day off when possible. It means catching up with friends and family (including customers …