How to design a better online experience and turn inquiries into clients

I have been experimenting with Google cards on my smartphone for over a year now. I have agreed to let Google have access to my GPS and internet search history, and in exchange, it makes suggestions for events, traffic updates, news and even movies, bo…

What agents need to know about spam ransomware campaigns

The real estate business involves intensive communication between agents, brokers, sellers and buyers. A great deal of this interaction takes place over email. Meanwhile, the present-day threats are increasingly harming businesses via email. In particular, that’s how the extremely dangerous crypto ransomware is circulating. …

Zillow: A study of market positioning

In a very crowded and confusing marketplace, defining who you are and what you represent to your customers has to be summed up with a single thought — by them, not you. This is your “position” in the marketplace. The way you outwardly portray yourself…

6 marketing lessons learned from Donald Trump’s campaign

Love Trump or hate him, his presidential campaign provides powerful insights about how to grow your real estate business. I have regularly written about Clotaire Rapaille, the marketing consultant to 50 of the Fortune 100 companies …