Is it a good idea for sellers to Google buyers (or vice versa)?

A seller received an offer on her listed home and, curious, she Googled the prospective buyers, a couple. What she found gave her more leverage than the buyers probably would have preferred. The seller pulled up the wife’s Facebook page, where she’d po…

Is refusing to cut commission worth blowing the deal?

There are times where it makes sense to negotiate your commission. This can be requested by the buyer, seller or their Realtor …

Why I won’t use a chatbot on my real estate website

There has been a lot of talk about chatbots lately, so I tested one that came highly recommended. What I found was that the chatbot could not answer any of my questions, and instead tried to push me to leave my contact information so a human could call…

What happened when one agent forgot to pay the MLS

When principal broker of OahuRE.com, Bryn Kaufman, received a certified letter from the Honolulu Board of Realtors’ HiCentral MLS stating that his firm had outstanding fees and, gone unpaid, would result in suspension of services, he was surprised by t…

Bryn Kaufman: ‘Our website is the backbone of our business’

“Being totally reactive and making no outbound calls but yet being the number one team in the state last year means the website is working for us, as is word-of-mouth, as those are the only way we get business,” Kaufman says …

How to wage a PR war against an MLS

Multiple listing services sometimes irritate real estate agents. But a case unfolding in Honolulu serves as a reminder that they can also roil the public. HiCentral MLS, the MLS serving Honolulu, has ordered the brokerage OahuRE.com to pull expired, wi…