WATCH: Make sure you get the most out of your lead gen spend

It takes much more than a large budget to experience a return on investment that’s worthwhile. Hear from the experts who have honed their processes on what it really takes here.

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York.

‘This is not an unhappy ending’: Mark Choey on life after Climb

Climb co-founder Mike Choey reflects on how the firm grew from two guys in a loft to a top national brokerage before being shuttered earlier this year.

How agents stopped worrying and learned to love the iBuyer

As the rise of instant buyer platforms continues, agents have kept themselves at the center of the transaction.

Corcoran Group and Citi Habitats to merge

After nearly two decades as sister companies, the brands will merge under Corcoran, creating one of the largest New York-based brokerages.

Coldwell Banker CMO shares the keys to a hit rebrand

On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand.

How to please micromanaging sellers and when to walk away

At ICNY, a duo of real estate veterans share tips on dealing with type-A personalities.

Embattled discount brokerage Purplebricks wins customer service award

The award comes one week after a report alleged that Purplebricks Canada has sent out emails asking staff to write good reviews on Facebook and Google in exchange for days off.

EXCLUSIVE: Realogy to launch new CRM, websites

The nation’s largest real estate holding company partnered with Austin-based startup OJO to build a CRM and consumer-facing website that fits into its open-architecture tech ecosystem.

Pulse: How do you treat yourself? 34 ways agents indulge

How do agents treat themselves? Start by turning off your phone, and then take any one of these suggestions.