5 questions tech-savvy leaders should ask before choosing new technology

Brokerage tech has never been easier to acquire. But going down a digital dead-end can be costly in both resources and morale …

Innovation meets emotion in Coldwell Banker’s new tech campaign

Coldwell Banker has launched “Storytelling,” its latest campaign to introduce the company’s three-product technology suite to consumers …

RealtyBackOffice ensures no dollar, date or deal slips in a brokerage

RealtyBackOffice is an enterprise solution for managing every aspect of a real estate deal. …

Does ‘A Social Strategy’ hold up to the digital scheduling giants?

A Social Strategy was released just over a week ago with a minimal amount of features — but just enough to warrant a real estate agent’s attention. There’s potential here …

Why Contactually has the droids you’re looking for

One of the industry’s favorite CRMs has rolled out a new bot-centric feature so agents can better manage leads from outside the system …

Check for dirt (before it surprises you) with Spokeo at Work

When a prospect comes into the fold of our businesses, it’s natural for us to “Google” them. Or maybe we jump on Facebook to find out more. Spokeo at Work accomplishes this in aggregate by pulling public records, white pages data and public social medi…

PieSync merges disparate contacts without risking data loss

Not every firm needs a CRM. But many do. Problem is, even in the firms that have a CRM, agents often manage their own contacts their own way. This approach is par for the independent contractor course, but when brokers are investing in lead gen, they h…

CallAction ensures no real estate lead gets left behind

Some people confuse CallAction as being a virtual assistant solution because it can communicate with prospects on its users’ behalf. It does way more than a virtually assist, as evidenced by its many recent recognitions in the real estate tech world …

Boston Logic launches ‘Ace’ marketing solution for small agencies

Anyone who’s pushed the operator button a dozen times to bypass an automated phone menu can testify that sometimes technology needs a little human touch. As a provider of real estate brokerage tech solutions nationwide since 2004, Boston Logic recogniz…

4 tips for sealing tech partnerships at busy conferences

It’s not always easy to establish relationships at conferences. The competition for attention is fierce. Here are some tips to meet, greet and stay in front of the technology people your business will need long after the event lights fade …