The biggest missed opportunity for growth

For new brokerages, some investments seem more exciting than others. Your new logo. Business cards. Your web site. But don’t forget about the back office software that will power your whole operation.

Why no tech truly meets my indie broker needs

Several years ago, I wrote about how much easier my life would be if the home addresses I needed to show would feed into my GPS directly from the multiple listing service (MLS). That dream has become a reality, but technology still has a long way to go.

How to think strategically about your technology choices

Watch Co-founder and chief technology officer of Realty Austin Jonathan Boatwright, Pacific Union COO Brent Thomson and owner of The Boutique Real Estate Group Raj Qsar on the Inman stage as they discuss the different factors that drew them to the technology they use. …

5 questions tech-savvy leaders should ask before choosing new technology

Brokerage tech has never been easier to acquire. But going down a digital dead-end can be costly in both resources and morale …

Does ‘A Social Strategy’ hold up to the digital scheduling giants?

A Social Strategy was released just over a week ago with a minimal amount of features — but just enough to warrant a real estate agent’s attention. There’s potential here …

Why Contactually has the droids you’re looking for

One of the industry’s favorite CRMs has rolled out a new bot-centric feature so agents can better manage leads from outside the system …

Check for dirt (before it surprises you) with Spokeo at Work

When a prospect comes into the fold of our businesses, it’s natural for us to “Google” them. Or maybe we jump on Facebook to find out more. Spokeo at Work accomplishes this in aggregate by pulling public records, white pages data and public social medi…

Hiver browser extension makes Gmail easier in 3 key ways

I had a look at Hiver last week, which is used by Uber, Lonely Plant, CBS Interactive and Pinterest among other well-known companies, and here are three ways it could make a difference in your email life …

PieSync merges disparate contacts without risking data loss

Not every firm needs a CRM. But many do. Problem is, even in the firms that have a CRM, agents often manage their own contacts their own way. This approach is par for the independent contractor course, but when brokers are investing in lead gen, they h…

Boston Logic launches ‘Ace’ marketing solution for small agencies

Anyone who’s pushed the operator button a dozen times to bypass an automated phone menu can testify that sometimes technology needs a little human touch. As a provider of real estate brokerage tech solutions nationwide since 2004, Boston Logic recogniz…